The following is a guest blog post from Evol8tion’s, Joseph Jaffe
It is with great excitement and anticipation that I can share my latest venture: it’s called Evol8tion – pronounced Evolootion as in Evolution, but with an “8″ which represents infinity (or two “o” ‘s on their side). You get the drift…
Evol8tion is an innovation agency that puts brands back in control by reverse engineering the startup to create technology solutions to business problems. Let me explain:
Innovation Agency = Innovation is typically associated with product development and packaging, but not marketing itself. The traditional agency has morphed into the digital and social agency. Innovation is the next evolution. Evol8tion is an agent on behalf of its clients (the brands) as well as an agent in the classical sense i.e. that represents the startup community.
Put Brands Back in Control = Brands have had to resort to “renting space†via middlemen in the form of paid media. We believe that brands can move from being media dependent to media discerning, i.e. become owners or even landlords in the world of impressions, attention, time spent and engagement.
Reverse Engineering the Startup = Our mantra of “startups for brands†is essentially an attempt to reverse engineer the startup from the brand backwards i.e. begin with the brand challenge and consumer insight and then work backwards into funding (via brands) and development.
Technology Solutions to Business Problems = There are too many solutions to non-existent problems or tactics in search of strategy. A branded startup needs to address a brief and ultimately deliver against a key marketing (brand health, brand love, preference, loyalty, advocacy) or business (market share, revenue, sales, profitability) KPI.
Put slightly differently: we match early stage startups to blue chip brands to partner via mentoring, pilot programs and/or investment (way under 140 characters, so there!)
Learn more about Evol8tion at JaffeJuice
Tags: brand, Social Networking, startup
