Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow.
Research from Awareness Inc. indicates US marketers plan to do just that this year.
The December 2011 survey found that the leading area for new social media marketing investments in 2012 would be increasing marketer presence across platforms, cited by 70% of respondents.
For some marketers, that will mean a new presence on Facebook, Twitter or LinkedIn. While the vast majority of US marketers already use these sites for marketing, some laggards plan to join them there this year.
Read more on this study at emarketer.
Tags: Facebook, Social media, Social Media Marketing, stats, Twitter
