You see the same scene in any neighborhood with young families: mom pushing the stroller with one hand, clutching her smartphone with the other. Through Pinterest, Facebook and other social platforms, she is likely using that phone to connect or gather information online.
Studies show that moms are big-time social network users. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household.
In February, a BabyCenter study further revealed how much more likely moms were to regularly use social media compared with the general population—80% vs. 55%, respectively. Additionally, moms were more likely than the general population to have over 200 friends and to “like” brands.
Read more details on this study at emarketer.