Content marketing serves a variety of purposes, from building brand awareness to engendering loyalty. Research from Outbrain and Econsultancy indicates that a solid minority of marketers and agencies worldwide are already defining content marketing strategies.
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents. Social media posts followed close behind.
In-house marketers were most likely to plan to increase their use of Twitter and Facebook, at 90% and 81%, respectively, to distribute content, making the social platforms the most popular channels for sharing and promotion. And more than six in 10 marketers said they already used those channels.
Read more details on this study at emarketer.
