Marketing With Social Media- What Really Works?

MediaBistro discusses the difficulty of Calculating the return on investment (ROI) of their brand’s social media strategy.  A recent study suggested that almost sixty percent of companies and agencies worldwide reported that engagement, which included such metrics as followers, Likes, comments and shares, was the deepest level at which they could track the ROI on their campaigns.

The infographic below analyzes ROI on social media marketing.

View the full infographic and more details at MediaBistro.

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This entry was posted on Monday, September 17th, 2012 at 10:01 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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