A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories
McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.
Later in the day, however, the burger company used a dangerously vague hashtag #McDstories which people used negatively.
The Daily Mail gathered some of the replies:
Learn more about the problems with McDonalds social media campaign at businessinsider.
Tags: advertising, engagement, Social media, Twitter
