Online privacy issues continue to rise, especially as more funding goes behind targeted internet campaigns. This new data reveals that it might be possible for companies to find the right audience with their public profile.
The market research company, uSamp recently published a report on how comfortable men and women are putting personal content online. The study interviewed 600 social media users who visits sites multiple times throughout the week.
Men under 50 tend to be more comfortable with privacy settings online, and are more willing to share personal information such as their age, name, and political affiliation. This trend also seems to vary by age group, as younger women tend to be more open to sharing information such as their race or ethnicity.
Read the full story and see the additional graphs at emarketer.
Tags: Analytics, privacy, public information, Social media, Social Networking
