Men Close Gap with Women On Social Networks

In February, eMarketer forecasted there would be nearly 158 million social network users in the US this year.

More than half of those users are women, and eMarketer expects this trend to continue throughout the forecast period, though the percentages will not be far off from 50-50.

On Facebook in particular, though, the skew toward women is significantly greater: Nearly 55% of Facebook users this year will be women, down from 57% in 2010 and expected to fall further to 53.2% by 2014.

Read more details on this study at emarketer.

 

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This entry was posted on Thursday, August 9th, 2012 at 11:15 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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