AllthingsD explains an interesting new feature for Twitter advertisers: The chance to survey users directly.
Twitter is rolling out the tool today, which it will provide for free to some of its biggest advertisers and will eventually offer more widely.
It’s a straightforward idea: Some users will see a tweet asking them to take a survey, and if they click on it, the message will expand within their timeline, and trigger a brief series of questions.
Twitter hopes that it will be able to use the feature to convince advertisers that they’re getting their money’s worth, and to help them tweak and optimize their campaigns.
Read more details on this new Twitter feature at allthingsd.