New Page Structure for Global Brands

FacebookStudio recently announced Global Pages.  With this new structure, Facebook users will be directed to the best version of a Page based on the country those users are in, enabling them to see localized information and news feed stories from Pages—all while remaining part of the global brand community.

 Each brand’s Global Pages structure will include local Pages for specific markets and a default Page for all other markets. More details on this new framework:
  • One global brand identity. Users from all countries will see the same Page name, fan count, and People Talking About This (PTAT).
  • One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
  • Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.

Read more details on this new feature at FacebookStudio.

 

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This entry was posted on Friday, October 19th, 2012 at 10:01 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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