Social@Scale: Community Manager / Social@Scale: Social Media Manager — No comments
07
Jan 13

A Powerful Two-Step System to Increase the Value of Your Facebook Community

JeffBullas explains how to increase the value of your Facebook Community:

  1. Grow your community
  2. Engage your community

Step One: Community Growth

The best way to rapidly grow your Facebook community is through fan acquisition campaigns. These campaign types vary, but are consistent in that they must inspire participation via the following

  1. Compelling value propositions within Facebook
  2. Targeted paid Facebook advertising

Step Two: Community Engagement

Community engagement is a quantifiable demonstration and this includes

  1. Likes
  2. Comments
  3. Shares

What is the best way to create post content that will gain the most “likes,” comments, and shares?

The most popular posts are – topical, visual, expressive, and target-specific content. By integrating these into your posting calendar, you will improve the likelihood of increasing community engagement and ultimately increase consumer-generated referrals and sales.

Read more details on these steps at JeffBullas.
Social@Scale: Social Media Manager — No comments
04
Jan 13

What Your Business Needs to Know About Facebook’s EdgeRank

Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is optimized and spam is minimized.  BrianSolis explains the underlying EdgeRank factors that define whether or not someone sees a post in the news feed.


1) Facebook looks at whether or not you’ve previously interacted with an author’s posts or whether or not your friends are engaging around those posts.

2) If content is or isn’t engaged by your social graph and the network at large affects what you see and what you don’t see.

3) EdgeRank also examines whether or not your have interacted with similar types of posts in the past, i.e. photos, videos, polls, etc.

4) If content or page hosts have received complaints by other users, chances are that you will not see it.

Read more details and how to improve EdgeRank at BrianSolis.

Social@Scale: Social Media Manager — No comments
04
Jan 13

Does Your Brand Have a Social Media Blind Spot?

MediaBistro shared an infographic that takes a closer look at how reputation management on social media can be a blind spot for business executives.

View the full infograhic and more details at Mediabistro.

Social@Scale: Social Media Manager — No comments
03
Jan 13

The Year in Facebook Advertising 2012

InsideFacebook shared a rundown of major advertising-related innovations and changes Facebook made this year.

News Feed and Mobile Ads

Facebook previously allowed feed-based ads in 2007 but it had never shown ads on mobile devices until this year. Now, the social network is earning $4 million a day from News Feed ads, with three-fourths of that from the mobile feed.

Facebook Exchange

In June, Facebook announced its Facebook Exchange, an advertising system that allows third-party platforms to place retargeting ads on the social network after users visit external websites marked with cookies.

Custom Audiences

Facebook’s Custom Audiences feature enables advertisers to use their CRM data and apply it to social advertising. Advertisers can use Power Editor or the Ads API to upload files of email addresses, phone numbers or user IDs, which Facebook will hash and then match with its own hashed database. Ads can be targeted to the matches.

Read more on Facebook’s advertising changes at insidefacebook.

Social@Scale: Content Manager — No comments
03
Jan 13

8 Content Marketing Trends for B2B

Are you wondering if content marketing can help your business? SocialMediaExaminer shares 8 content marketing trends for B2B.

#1: Producing Enough Content Is Top Challenge: In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.

#2: Marketers Using Average of 12 Content Marketing Tactics:  Studies show large organizations (with 10,000+ employees) used 18 content marketing tactics on average, while small companies used 11.

#3: Social Media – Most Popular Promotion Tactic: Studies show that 87% of marketers used social media to distribute content – more than they used articles, email newsletters, blogs and other tactics.

#4: LinkedIn – Most Popular Social Media Channel: It turns out that LinkedIn was the most popular social media channel for content distribution.

Read more content marketing trends at socialmediaexaminer.

Social@Scale: Social Media Manager — No comments
02
Jan 13

3 Ways to Grow an Instagram Community

Is your business effectively using Instagram?  Socialmediaexaminer shares three tips on how to strengthen your community management efforts on Instagram.

#1: Use Tools to Manage Your Account: Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community.

#2: Respond to Comments to Grow Your Community:  The most important thing you can do for your Instagram community is to remain active, engaged and provide value by responding to comments.

#3: Use Hashtags to Track Engagement Over Time:  Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a particular subject based on the words used in the hashtag.  It’s important to look at the number of photos being uploaded about your brand to measure its growth over time, as well as your audience’s impression of your business.

Read more details on these tips at socialmediaexaminer.

Social@Scale: Content Manager / Social@Scale: Social Media Manager — No comments
21
Dec 12

How Brands Are Using Social Media For Market Research

MediaBistro shared the following inforgraphic that take a look at how brands are using social media for customer research.

View the full infographic and more details at MediaBistro.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No comments
20
Dec 12

Foursquare Adds Recommendations from Facebook Friends to its Explore Feature

AllFacebook reports that Location-based mobile application Foursquare launched its counterpunch to Facebook’s new, improved nearby tab on its mobile applications, which was announced earlier this week, with its addition of recommendations from Facebook friends to its explore options.

Foursquare and Facebook are both mindful of the fact that their users are more likely to trust recommendations when they come from people they already trust, as in, their friends.

In addition to seeing nearby places where their friends had checked in, Facebook users who access the nearby tab on their mobile apps can now:

  • Search nearby businesses by specific categories.
  • Connect directly to businesses via their mobile phones.
  • Rate places via a five-star system.
  • Share recommendations with friends.

Read more details on this feature at allfacebook.

Social@Scale: Business Executive / Social@Scale: Social Media Manager — No comments
20
Dec 12

Hardie Tankersley, VP of Digital Platforms at Fox Broadcasting: How an Enterprise Becomes Social@Scale

Sprinklr caught up with Hardie Tankersley, VP of Digital Platforms at Fox Broadcasting, who shared his thoughts on what it takes for large enterprises and brands to do Social@Scale.

You can connect with Hardie Tankersley at @hardie, LinkedIn, and visit his website at hardie.org.

View Sprinklr’s YouTube Channel for more videos on Social@Scale.

 

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No comments
19
Dec 12

43% of B2B CEOs Never Consider Social Media in Decisions

As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies.  SocialMediaB2B shares that recent studies have found that 43% of B2B CEOs never consider social media in decisions.  The infographic below shares this and more insights.

View the full infographic and more details at socialmediab2b.

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