Aren't you glad you don't have to deal with traffic like this? Actually, you do. (Photo Illustration)
Los Angeles motorists are always complaining about smog and traffic — and judging by the snapshot above, there’s no shortage of things to justifiably whine about. Things took a turn for the worse this week as major construction on the 405 Freeway is forcing several ramps to close. It’s like taking away a few arteries from a recovering triple bypass surgery patient.
Locals have nicknamed this summer’s nightmare the “Rampture.” LA motorists love puns — another traffic crisis last year was dubbed “Carmageddon.” The photo above is actually a Photoshopped image exaggerating the number of lanes (and congestion) on the Freeway, but the standstill traffic is really horrific. The commuter who made this graphic probably had time to create it in his car.
Now imagine you are a highway patrol officer trying to find a getaway car used during a bank robbery. It’s a white four-door sedan and there are gazillions of them. Wouldn’t your job be a lot easier if one of those blue-dye bombs went off inside one of the money bags? Wouldn’t finding that unique inkblot-stained car be a breeze?
Sprinklr’s Profile Tagging feature lets you attach an instantly recognizable symbol to people of interest on your brands’ Twitter feed within the Sprinklr Dashboard. You can create as many categories as you want, identifying key influencers, competitors or clients in a simple distinguishable manner.
If you’re a trendy sneaker or exercise gear brand, for example, tagging athletes will let Community Managers know who might be worth more attention. After all, today’s high school standouts are tomorrow’s college stars and pros.
Sprinklr's Profile Tagging lets you create your own icons based on information shared in fans' Twitter profiles.
Here the Athlete tag is created by clicking on the commentator’s profile photo and selecting “Profile Properties” on the drop down menu.
For now on, whenever his profile shows up in the Conversations Channel or anywhere on the Monitoring Dashboard, the athlete symbol will appear next to his name. Even if you are dealing with famous athletes, you cannot assume that their names are recognized by your colleagues in every country where your products are sold. Using the Profile Tagging shorthand allows members of the global social media team to compare notes (or customer intelligence) with each other in a glance.
Now wouldn’t it be great if Sprinklr Profile Tagging were available to identify problem drivers, i.e. accidents waiting to happen, on the highway?
Profile Tagging imagined on LA's 405 Freeway.
There’s one caveat, however. Because of API restrictions, Profile Tagging is only available right now for Twitter profiles. That’s still tens of thousands or even millions of customers — all of whom expect the personal touch.
(Sprinklr clients can download a slideshow on the Profile Tagging feature here).
Tags: community manager, profile targeting, sprinklr feature
