If a user visits a website and leaves, marketers now have an opportunity to re-target these users while they are on Facebook. Econsultancy takes a look at the deep dives below on re-targeting and paid search.
RE-TARGETING
Re-Targeting capabilities appear to be coming to Facebook. Huge opportunity for brands to continue the conversation with users, long after they have left your website, as displayed in the image below.
PAID SEARCH
Advertisers taking advantage of Facebook’s new search ads can target searchers who are looking for specific apps, Facebook pages, and places, and they have the ability to include a link in the search results that directs searchers to their own app, page, custom page tab, or page post.
Read more details on these Facebook Marketing opportunities at econsultancy.
Tags: facebook marketing
