Earlier this year B2B company SAP launched their “Run Like Never Before” campaign. There is no lesson in the fact that the enterprise software company launched an ad campaign, but it is instructive to look at how they supported it with social media.
Facebook: SAP updated their Facebook Timeline cover photo with a graphic image from the campaign. This makes a big statement about what message they want to convey to visitors. B2B companies should think of the cover photo as their first impression on Facebook.
Twitter: SAP updated their Twitter background with images from the campaign. If your B2B company has the resources to develop a compelling look and feel for your company, make sure to extend that to your Twitter background. SAP was also able to leverage Twitter’s enhanced profile pages.
Read more details on SAP’s campaign at socialmediab2b.
Tags: SAP, social media b2b, social media manager
