As much as social business planning can help solve a multitude of business challenges, it must also provide shared value for the entire organizations. The following model was created to illustrate this point:
(1) Certainly there is business value when customers and partners purchase your products or services.
(2) In order to complete the value exchange externally, brads must build engagement with their customers.
(3) Usually a Social Business Center of Excellence will be responsible for driving the execution of internal social business initiatives.
(4) In return, and the natural result of enablement and empowerment, are the great ideas that are sparked by employee and partner collaboration.
A social business not only solves complex business problems. It can also deliver maximum business value to the entire stakeholder eco-system.
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