Some may think that social business space was getting washed out, especially with Social Media Week spreading across the globe and being hosted at many corporations. Yet despite the interesting and activity around this topic, many folks are confused around what maturity really looks like. Managing a Facebook page to promote the latest campaign isn’t really social business, it’s just social added to existing interactive marketing.
Below is a sample from a recent Altimeter Report on Social Business of what actual corporate decision makers said in a recent survey:
The Industry Isn’t Mature, Very Few Have Reached Advanced: While most companies are past the experimentation stage, they’ve yet to roll these out across the corporation or think bigger than campaigns or specific business units.
Limited Integration Across Business Units, Products, and Customer Databases: Many companies are not even integrating this across their enterprise.
Read more on the state of social business at webstrategist.
