Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans.
The Altimeter Group surveyed social media program managers in Q2 2011 and found:
- On average, companies owned 178 total social media accounts, not including individual employee accounts.
- This includes an average of 39.2 Twitter accounts, 31.9 blogs and 29.9 Facebook accounts.
Challenges this causes for companies:
- Harder to oversee and manage that many accounts throughout the enterprise
- Managing the increase in customer conversations taking place on these various platforms, as users turn more often to social media for brand connections
Read more on this study at emarketer.
Tags: engagement, Facebook, Social media, Social Networking, Twitter
