A new survey released by ClearSaleing showcases the importance of social media in forming consumers purchase decisions online. Not only did a social media presence increase sales, it also increased the amount purchased by that consumer. This long-term social media strategy affects the customer’s brand awareness, purchase consideration, and brand favorability.
The study reported that when customers are exposed to social media in addition to online ad formats or marketing channels, sales were more than double the average of all digital channels.
This study factored in view-through activity, not just impressions, which supports that visibility is an key influencer when customers encounter a display ad. The only drawback of the research is that the ClearSaleing cannot differentiate the order in which the consumers were exposed to each element.
See the full report at emarketer.
Tags: Customer service, emarketer, impressions, Marketing, purchasing decision, Social Media Marketing, surveys, visibility
