SocialMediaExplorer explains that for many companies the barrier to adopting social media or expanding their digital marketing strategy is risk.
The PR Disaster
PR Disasters Can Be Managed
The key is that companies need to have a crisis management plan in place that includes how to respond in social channels when there is a disaster brewing. This should include what types of crisis are possible, what types of content will be used to respond, what type of tone should be used in messaging, who will be involved in the response and timing around an appropriate response.
And the best way to get executives and compliance comfortable that a crisis can be averted is to actually test your plans. Companies should run crisis simulations and actually test out how well their team responds.
Read more details on how to handle a social media crisis at socialmediaexplorer.