Social Media has never been as important as this year. Bloggers are now invited to sit on the front rows. They work closely with brands on the marketing side, but are also more and more involved in the creative process. Karl Lagerfeld regulary meets bloggers.
Few trends changed the rules: Social Media is now the most important runway.
Fashion bloggers aren’t just cool guys with cool cameras anymore. They are designers, freelance consultants, copywriters, sometimes wannabe stars.
When fashionistas meet entrepreneurs
On eBay France, fashion-related items are the most sought and sold. Some investors decided to dive into these new markets, trying to encourage young platforms to rise. Even if the gap can be huge between creatives and techies, it’s now melting.
Main famous brands are now on Tumblr, a way to propagate their vision of fashion but also to directly plug with new trendsetters. Trendsetters because they MAKE trends.
Learn more about how social media is impacting the fashion industry at socialmediatoday.
Tags: fashion week 2012, Social media, Social Media Marketing, Social Networking
