A ContentWise study estimates that average company spending on custom branded content has reached its highest level ever. US firms spent an average of $1.91 million this year on branded content, according to their study. Of that, about $450,000 went toward electronic forms of branded content. For both electronic and other forms of custom content, personnel costs ate up the greatest share of brands’ budgets.
As spending on branded content fell and bounced back, the reasons companies had for using it remained the same.
- The primary motivation for creating branded content among a plurality of companies (49%) is to educate customers
- Their second reason for using branded content, customer retention led (35%).
Read more details on how companys are spending on branded content at emarketer.
Tags: brand, branding, Social media, Social Media Marketing
