Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event.
The solution? The Super Bowl’s first-ever social media command center.
A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown. The station was set to open on Monday and run through Super Bowl XLVI on February 5.
The team will tweet directions to fans in search of parking, direct visitors to Indianapolis’s best attractions, and stand by to provide information in case of a disaster.
Advanced search tools and analytics will help identify fans in need of help by indexing key words and phrases.
Learn more about the social media command center for the super bowl at CNN.
Tags: engagement, Social media, super bowl
