Posts Tagged: advertisement

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
23
May 12

6 Tips to Improve Your Facebook Advertising Results

Wondering what you can do to tweak your ad strategy to get better results? Here are six tips to help improve your return on your Facebook ad investment.

#1: Do Your Research- Watch other Facebook ads and take a look at their techniques.

#2: Use Your Image Well- The best chance you have to grab someone’s attention is with the photo.

#3: Craft Your Sponsored Story Post- craft your posts on your page to fit the ad space.

#4: Split test your efforts- test the variables between your ads so that you can get the cheapest clicks and find out which ads are performing best.

#5: Watch Your Results

#6: Get on the List for Facebook Offers

Read more details on each of these tips socialmediaexaminer.

 

Social@Scale: Social Media Manager — No Comments
8
May 12

Tumblr Sees Rapid Growth and New Advertising Opportunities

Tumblr is experiencing a growth spurt—and now brands may be able to capitalize on it.

Tumblr founder and CEO Dave Karp, who was once adamant about not leaning on advertising for monetization, announced at the Ad Age Digital conference on April 18, 2012, that the platform would introduce new ad units for sale on the site’s “Radar” post, which is where Tumblr highlights popular and selected content.

Tumblr is heavy on consumer engagement. According to a February report from comScore, web users worldwide who visited Tumblr spent, on average, 89 minutes on the site during January 2012.

Learn more about Tumblr’s growth and advertising opportunities at emarketer.

News / Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
19
Apr 12

Facebook Will Expand Metrics In Ads Manager

Facebook has announced that its advertising metrics will include new data points labeled actions, measuring how campaigns fulfilled specific marketing objectives.

The actions data will appear in Facebook’s ad manager tool, comparing how paid campaigns performed versus specific goals, such as usage of apps, credits spent, or page posts.

For instance, a concert venue with a ticket application on its page could measure how many people used the app to make purchases after seeing advertisements about it on Facebook.

This latest change could be particularly useful for ads application programming interface partners that help advertisers optimize their campaigns.

Read more details on these Facebook changes at allfacebook.

Uncategorized — No Comments
2
Dec 11

Twitter Launches Self-Serve Ad Platform With Electronic Payments Enabled

Twitter began the roll-out of its long-awaited self-serve ad platform with electronic payments enabled — a cornerstone of its revenue model — in mid-November with a group of fewer than 20 advertisers.
twitter bird egg cosy
A self-serve tool has been planned since Twitter unveiled promoted tweets, but the company has been methodical in rolling out advertising products and has grown its customer base of advertisers buying promoted tweets, accounts and trends slowly.

The advertisers using the self-serve platform are small and midsize businesses, and they can make payments with credit cards rather than be invoiced. The ultimate goal is for advertisers to set up campaigns without ever making contact with a Twitter sales rep.

eMarketer projects that Twitter’s global ad revenue will reach $139.5 million in 2011, up from $45 million in 2010, and will approach $400 million in 2013. Revenue generated by the self-serve platform is an important part of the future targets. It will be interesting to watch how enterprise social media practitioners will be incorporating this Twitter ads model to their campaigns.

Read more details on Twitters Self-Serve ad platform at adage.

Photo Credit: this lyre lark


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