Posts Tagged: bing

News / Social@Scale: Social Media Manager — No Comments
19
Jul 12

Bing Integrates Foursquare Data Into Search Results

Today Microsoft announced that it has integrated Foursquare data into the third column of Bing’s redesign. That area is reserved for social recommendations and actions. Now, users whose friends have visited the venue or location that they are searching for, and shared that they went publicly, will have that data available to help them make a decision.

Given that Bing’s Facebook integration is useful only in limited cases, this addition of Foursquare data has the potential greatly boost the efficacy of Bing’s new design. Below is what a user might see when they run a search for a location that a friend had checked into:

Read more on this new feature at thenextweb.

Social@Scale: Content Manager / Social@Scale: Social Media Manager — 1 Comment
14
May 12

Six Things You Need to Know About the Bing-Facebook Alliance

It’s not too audacious to say that the new Bing search features that Microsoft and Facebook unveiled today are going to upend the search business.

Now on Bing, they’re going to have access to the knowledge of who your friends are and what they like.

So what does this all mean? Here are a few takeaways:

1. Search just reached an inflection point. Now, Bing can deliver results based on what your trusted sources of information—your friends and acquaintances—think.

2. Companies have to focus on creating great customer experiences. Because when their customers go searching online—their friends’ recommendations are going to be front and center.

3. Search is going to look a lot different.

4. We’re going to be seeing even more social elements introduced into Bing’s search results.

5. Google may have to go back to the drawing board.

6. You must master your Facebook privacy settings. . Learn more about how to turn Facebook on and off in Bing.

Read more on these insights at Fastcompany.


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