Posts Tagged: brand content

Social@Scale: Content Manager — No Comments
23
Jul 12

Brand Content: What Consumers Really Want?

Yahoo! recently conducted a survey to better understand consumer perception of brand content. This survey can help you to optimize your brand content strategy giving you valuable insight into what consumers want. Below are the main results:

What type of incentives do consumers want?

- 71% want samples of products to test
- 71% want vouchers and discounts
- 70% want exclusive information on the brand and its products/services

What type of content do consumers want?

- 86% want advices, tips and practical information
- 85% want product information that helps make purchase decisions
- 80% want product benchmarks

Read more insights to what consumers really want at business2community.

Social@Scale: Reporting Manager — No Comments
8
Jun 12

Facebook Users Interact with Brand Content Over Ads

Recent studies show Facebook users are more likely to interact with branded content on the site, not advertising.

- 44% of internet users worldwide said they never clicked on ads or sponsored listings on Facebook, according to research from Greenlight.

- 31% said they rarely clicked on advertisements.

However, only 17% said they never “liked” brands and companies on Facebook, according to the same study. A quarter of users (26%) said they did so often and 9% said regularly.

Read more details on this study at emarketer.

 


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