Posts Tagged: brian solis

Social@Scale: Social Media Manager — No Comments
2
Aug 12

A Look at the People Who Use Twitter

Over the years, Twitter has become a way to measure world events, popular culture, everyday sentiment,while providing a lens into every nuance that captivates our attention.  But to what extent is Twitter serving as an extension of real world self-expression?  Pew released a new internet study focused solely on Twitter.  Some findings include:

- More that 20% of all people in the U.S. who use the internet also Tweet

- 8% of all U.S. internet users are active on Twitter every day.

- 26% of internet users ages 18-29 use Twitter.

- Among the youngest internet users, those ages 18-24, 31% are active Twitter users.

Read more details on this study at BrianSolis.

 

Social@Scale: Social Media Manager — No Comments
19
Jun 12

Facebook Introduces Action Links to the Open Graph

In September Facebook introduced the social world to frictionless sharing and Action Verbs. With the rollout of its Open Graph, the future of engagement would be driven by both implicit and explicit actions. Explicit actions require the user to click a button. Implicit actions  only require that the user run an app designed using the Open Graph platform where updates (or Action Verbs) are sent to the timeline automatically.

The goal of an Open Graph strategy is not to just send an interesting Action Verb into the timeline to entice a click, it must unlock a microcosm of fellowship. The Open Graph is an open invitation to creativity and innovation. At the same time, it’s also an opportunity to introduce ways to expand relevant shares and app-generated engagement from social graph to social graph.

Read more details on open graph at briansolis

Social@Scale: Social Media Manager — No Comments
29
May 12

From Co-creation to Collaboration: 5 pillars for business success

From co-creation to collaboration in three steps

Structural collaboration with customers: it’s not a matter of technology. It’s the mentality shift that is needed within a company that is really important: allowing the consumer to have a real voice and a real say within the walls of a company. One of the goals is to add a real “consumer feeling” to your companies’ decision processes, and not just relying on your gut feeling(s).

5 pillars for structural collaboration success

1. Company fit and culture

2. Choose the right people

3. The active involvement of C-level people

4. The active involvement of C-Level people

5. Measure impact

Read more at BrianSolis.

 

Social@Scale: Social Media Manager — No Comments
3
May 12

The Path From Social Brand to Social Business

We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business?

A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media.

A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities.

The CMO Survey, recently published a report that gave credence to the fact that social media is taking off. One profound takeaway was; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.”

Learn more about the path from a social brand to a social business at briansolis.

Uncategorized — No Comments
21
Feb 12

Going Beyond Gimmicks: How to Prevent Stream Fatigue

With the launch of Facebook’s Open Graph marking campaign, it will be easier for companies to show in your News Feeds. Since people have started to stress the importance of social media, brands have been working tirelessly to pop up in your Facebook, Twitter, and Google account. However, they have been less worried about why they should be seen on these pages, and more focused on your impression.

This has caused consumers to increase their ability to tune out these new marketing channels, and created a stream fatigue against the constant company noise on their social profiles. It is fundamental that brands start to question their presence before wasting resources to make an appearance where it may simply just annoy a potential customer.

Companies should present potential customers with intentions first, and understand it is much harder to regain trust than to establish a relationship where expectations come first.

Read the whole article at Brian Solis.


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