Posts Tagged: content curator

Social@Scale: Social Media Manager — No Comments
1
May 12

Citi and LinkedIn Launch New Professional Network

Citi and LinkedIn today launched Connect: Professional Women’s Network,a forum featuring curated content and moderated discussions to help women become savvier professional networkers and share workplace best practices.

It is the first ever LinkedIn Group that will have a LinkedIn Today Special Edition designed for its membership. The LinkedIn Today Special Edition will be updated daily with topical trending news from the more than 300,000 publishers who feed into LinkedIn Today.

LinkedIn penConnect: Professional Women’s Network will be a resource for women who want to stay on top of current news and views about finding mentors, launching start-ups, balancing work and life, making it to the top, finding satisfaction and much more.

Learn more about this new professional network at marketwatch.

Social@Scale: Content Manager — No Comments
30
Apr 12

How Microsoft Leveraged Bloggers for a Successful Product Launch

Software giant Microsoft launches dozens of products and services every year.

Using partnerships and social media, Microsoft connected specifically with women business owners – a key audience group.

#1: A Peek Into Business Owners’ Minds

Ahead of the campaign, the team needed to understand what was on the minds of women in business. Microsoft decided to partner with 85 Broads, a nationwide network of women executives and business owners. With a regular blog for Forbes.com, the organization brought valuable connections and a high profile.

#2: A Packed Editorial Calendar

With insight from the survey, Microsoft built a high-volume editorial calendar with a content mix from 80 percent women in business and 20 percent Microsoft authors.

#3: Rich Content, Shared via Social

That rich content gave Microsoft attractive, high-value posts for the company’s Facebook, Twitter and LinkedIn pages.

Read more on Microsoft’s use of social media for this product launch at socialmediaexaminer.

 

 

Social@Scale: Content Manager — No Comments
30
Apr 12

Top 5 Tips for Successful Content Curation

1. Be Part of the Content Ecosystem: Be part of the content ecosystem, not just a re-packager of it.  What a curator really should do is embrace content as both a maker and an organizer. Once they find a quality, curated collection, they’ll stay for related offerings.

2. Follow a Schedule: Audiences expect some regularity.

3. Embrace Multiple Platforms:  Today content consumers get their information on the platform of their choosing, you have to bring your content contributions to wherever your readers may be.

4. Engage and Participate:  Make sure you’re giving back by reading others and commenting on their posts.

5. Share. Don’t Steal: Take the time to give attribution, link backs, and credit.

Read more details on each of these tips at Mashable.

Social@Scale: Content Manager — No Comments
9
Apr 12

7 Keys To Improve your Content Marketing

7 Keys to Good Content Marketing via mdurwin.com
1) understand your audience- Don’t just publish whatever you want, get to know your audience
2) figure out what information is valuable to them
3) create an engaging way to share that information (use graphic designer, animators, writers, etc.) Just posting a bunch of press releases is boring. Find an interesting way to share the information you have that your customers fund so valuable.
4) make it frictionlessly sharable- Don’t make it difficult for users to comment on your blog, make sure they can login using Google, Facebook, Twitter, LinkedIn, etc. Make sure it is easy to share as well.
5) keep your publishing of that information consistent and frictionless
6) listen to feedback
7) continue to adjust your content and publishing schedule based on audience feedback

Learn more about each of these keys to good content marketing at mdurwin.

 

Social@Scale: Content Manager — No Comments
2
Apr 12

How To Increase Business Blog Traffic and Community

One of the key objectives and performance metrics for business blogging is to grow the network of people that find, interact with and share blog content.

What can companies that are planning on setting up a blog or that would like to improve the performance of their blog do?

- Find a niche related to the major problems your business solves for customers and make a plan to dominate it.

What are the mechanics of growing a blog community?

1. Tell Stories

2. Empathize

3. Engage and Recognize

4. Quality

5. Easy to Share and Search

Read more details on these tips to growing your Blog Traffic and community at toprankblog.

Social@Scale: Community Manager — No Comments
26
Mar 12

5 Deadly Sins of Social Content

Two popular topics in the digital marketing space over the past year have been social media and content marketing. With increased importance among consumers, search engines, and social platforms, online marketers are emphasizing content in the marketing mix now more than ever.

To help guide proactive marketers toward a more productive path, here are five common social content “sins” to avoid.

1. A Failure to Plan Is a Plan to Fail:  A plan will help marketers better evaluate and scale their social media initiatives.

2. It’s All About You: Blatant self-promotion is the bane of brand social media participation.

3. To Get, You Must Give: Provide something of value before expecting anything in return.

4. Hiding Your Social Content Greatness: If a brand can consistently create, optimize, socialize, and promote great content, the community will respond with shares, referrals, engagement, links, and even sales.

5. Failure to Analyze Is a Failure to Optimize: A cycle of hypothesis, implementation, and analysis that can improve how effectively a brand is able to refine social content effectiveness at inspiring business outcomes.

Read more on each of these social content mistakes at clickz.


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