Posts Tagged: content manager

Social@Scale: Content Manager — No Comments
4
Jun 12

Content Curation can Inform and Engage Customers

These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with a potential customer.

The survey also found that 85% of respondents viewed the main objective of content creation as establishing thought leadership. Building a brand’s visibility and buzz was a close second, at 80%.

Read more details on this study at emarketer.

News / Social@Scale: Content Manager — No Comments
21
May 12

YouTube Celebrates It’s 7th Birthday

Last May YouTube celebrated its sixth birthday with an announcement that more than 48 hours of video were being uploaded every minute and that the site was racking up 3 billion daily views.

To commemorate their seventh birthday, YouTube has put together a video timeline showing off the growth of the site through the year.

Read more details at Socialtimes.

Social@Scale: Content Manager / Social@Scale: Social Media Manager — No Comments
21
May 12

4 Tips for a Successful Twitter Contest

A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence.

There are several different types of Twitter contests.

1.    Creative answer: users are usually asked to answer a question from the organizers using a hashtag. The answers need to be as creative as possible, and the winners will be chosen by the organizers.

2.    Sweepstakes: Winners are chosen at random or through a ‘lucky’ draw. Sweepstakes can come in several different forms as well: Retweet to win, through an application, or follow to win.

3.    Photo Contest

4.     Question & Answer: Winners would be selected based on either the fastest time it is answered by a participant.

Read more details on each of these Twitter contests at JeffBullas.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
17
May 12

Brand Related Posts Drive Highest Facebook Engagement

What’s the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday, posting content about subjects related to your brand is your best bet.

Study Results

Overall, Facebook found that brand-related posts, were the most significant predictor of page engagement.

Facebook also reported on several content posting best practices to consider, depending on your Facebook marketing goals:

  • Goal = Generating Shares: post about topics related to your brand and leveraging photos, photo albums, and video content.
  • Goal = Generating Likes: Post about topics related to your brand and using a clear call-to-action, such as “Like this if …”
  • Goal = Generating Comments: Again, make the post about your brand, and spark discussion by posing a question in your post.

Read more details on this study and tips to increase Facebook engagement at HubSpot.

 

Social@Scale: Content Manager / Social@Scale: Social Media Manager — 1 Comment
14
May 12

Six Things You Need to Know About the Bing-Facebook Alliance

It’s not too audacious to say that the new Bing search features that Microsoft and Facebook unveiled today are going to upend the search business.

Now on Bing, they’re going to have access to the knowledge of who your friends are and what they like.

So what does this all mean? Here are a few takeaways:

1. Search just reached an inflection point. Now, Bing can deliver results based on what your trusted sources of information—your friends and acquaintances—think.

2. Companies have to focus on creating great customer experiences. Because when their customers go searching online—their friends’ recommendations are going to be front and center.

3. Search is going to look a lot different.

4. We’re going to be seeing even more social elements introduced into Bing’s search results.

5. Google may have to go back to the drawing board.

6. You must master your Facebook privacy settings. . Learn more about how to turn Facebook on and off in Bing.

Read more on these insights at Fastcompany.

News / Social@Scale: Content Manager — No Comments
7
May 12

Tumblr’s New Storyboard Project

Aiming to help curate the site’s vast array of content, Tumblr has launched a new initiative called Storyboard, billed as “tales from behind the dashboard.”

The micro-blogging platform and social networking website will be posting regular features from those within the Tumblr community with an interesting story to tell. Whether it’s highlighting content from writers and musicians to animators, scientists and comedians, Storyboard will highlight one new story each day and become a hub for in-depth conversations within its community.

Tumblr is looking for submissions, as well. If you’re interested in submitting a story or idea, you can post it on Tumblr with the hashtag #storyboard.

Learn more about this storyboard project at Mashable.

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