Posts Tagged: content producer

Social@Scale: Social Media Manager — No Comments
1
May 12

Citi and LinkedIn Launch New Professional Network

Citi and LinkedIn today launched Connect: Professional Women’s Network,a forum featuring curated content and moderated discussions to help women become savvier professional networkers and share workplace best practices.

It is the first ever LinkedIn Group that will have a LinkedIn Today Special Edition designed for its membership. The LinkedIn Today Special Edition will be updated daily with topical trending news from the more than 300,000 publishers who feed into LinkedIn Today.

LinkedIn penConnect: Professional Women’s Network will be a resource for women who want to stay on top of current news and views about finding mentors, launching start-ups, balancing work and life, making it to the top, finding satisfaction and much more.

Learn more about this new professional network at marketwatch.

Social@Scale: Content Manager — No Comments
30
Apr 12

Top 5 Tips for Successful Content Curation

1. Be Part of the Content Ecosystem: Be part of the content ecosystem, not just a re-packager of it.  What a curator really should do is embrace content as both a maker and an organizer. Once they find a quality, curated collection, they’ll stay for related offerings.

2. Follow a Schedule: Audiences expect some regularity.

3. Embrace Multiple Platforms:  Today content consumers get their information on the platform of their choosing, you have to bring your content contributions to wherever your readers may be.

4. Engage and Participate:  Make sure you’re giving back by reading others and commenting on their posts.

5. Share. Don’t Steal: Take the time to give attribution, link backs, and credit.

Read more details on each of these tips at Mashable.

Social@Scale: Content Manager / Social@Scale: Social Media Manager — No Comments
23
Apr 12

Why CMOs Will Embrace Social Video

Social Video is booming; it represents more than half of the internet traffic today. By 2015 social video is predicted to have 90% of the entire Internet traffic.

As the traditional media and channels are becoming obsolete and more people use smart-phones and tablets, connected everywhere, CMOs need to catch up with this trend and move from push to pull model with social video that is engaging, likeable and sharable.

View the full infographic, and more insights on why CMOs will embrace social video at viralblog.

 

Social@Scale: Community Manager — No Comments
23
Apr 12

Video Boosts Brand Engagement and Site Visits

Research suggests that adding rich media or video to banner ads can improve engagement and clickthrough rates.

MediaMind found that web users in North America who were exposed to a campaign that included rich media display ads were nearly three times as likely as those who saw only standard banners to end up at a marketer’s website—either by clicking on the ad directly or by navigating to the site at a later date. Those exposed to banners that included online video were about 5.6 times as likely to visit a marketer’s site as those exposed to standard banners.

Rich media and video made users significantly more likely to click directly on display ads—in the case of video, the likelihood of clicking on an ad went up more than ninefold.

Read more on this study at emarketer.

Social@Scale: Community Manager / Social@Scale: Content Manager — No Comments
2
Apr 12

Branding in the Social Stream

In a recent article, PrSquared discusses some thoughts on branding in the social space. 

You never log-on to your favorite social media sites to interact specifically with brands.  The brands “just happen to be there”.

When we create content, we’re aiming for a level of attention that very few people want to give us.

What is the takeaway?  Be ever-present. Be a resource.  By all means, create branded content, and shoot for the moon when it comes to earned media.  But in all cases know that your best-case scenario is to be a part of the social stream.

Read more on branding in the social stream at pr-squared.

Social@Scale: Content Manager — No Comments
2
Apr 12

How To Increase Business Blog Traffic and Community

One of the key objectives and performance metrics for business blogging is to grow the network of people that find, interact with and share blog content.

What can companies that are planning on setting up a blog or that would like to improve the performance of their blog do?

- Find a niche related to the major problems your business solves for customers and make a plan to dominate it.

What are the mechanics of growing a blog community?

1. Tell Stories

2. Empathize

3. Engage and Recognize

4. Quality

5. Easy to Share and Search

Read more details on these tips to growing your Blog Traffic and community at toprankblog.

Social@Scale: Community Manager — No Comments
26
Mar 12

5 Deadly Sins of Social Content

Two popular topics in the digital marketing space over the past year have been social media and content marketing. With increased importance among consumers, search engines, and social platforms, online marketers are emphasizing content in the marketing mix now more than ever.

To help guide proactive marketers toward a more productive path, here are five common social content “sins” to avoid.

1. A Failure to Plan Is a Plan to Fail:  A plan will help marketers better evaluate and scale their social media initiatives.

2. It’s All About You: Blatant self-promotion is the bane of brand social media participation.

3. To Get, You Must Give: Provide something of value before expecting anything in return.

4. Hiding Your Social Content Greatness: If a brand can consistently create, optimize, socialize, and promote great content, the community will respond with shares, referrals, engagement, links, and even sales.

5. Failure to Analyze Is a Failure to Optimize: A cycle of hypothesis, implementation, and analysis that can improve how effectively a brand is able to refine social content effectiveness at inspiring business outcomes.

Read more on each of these social content mistakes at clickz.

Social@Scale: Reporting Manager — 1 Comment
6
Feb 12

How Toys”R”Us Uses Social

I had an interesting chat with Steve Lazarus, head of social media at ToysRUS. He’s a Sprinklr client, so naturally, we wanted to know what is working (and what’s not) for him on the platform.

One of the most valuable things for us is using social to help guide our buyers and business units about what they should put in our stores he said.

Toys"R"Us / 20091121.7D.00431.P1.L1.C23 / SMLToys “R” Us uses the tagging feature when it comes to publishing via multiple social channels. With tagging, they curate or create a piece of content, tag it with keywords such as lego, or skateboards, and use Sprinklr to manage which of their multiple social outposts should get it.

Then, when a buyer comes to Steve and says, hey, we were thinking of putting some more of product X in our stores, or running a promotion he can pull out a comprehensive report on how those tagged posts performed to help guide their decisions.

Steve recalled an example, When we ve posted about skateboards in the past few weeks very few people seemed to be engaged and excited. They didn’t  comment or retweet. But the Lego postings that got people fired up and engaged.

What I love about this story is how Steve has recognized the importance of diligently tagging upfront. Now, he has a wealth of data about what their customers think, and can use this to drive real business value. They can help buyers find the products that will sell and make sure they don’t put money into something that probably won’t.

Just a nice example of being a cutting-edge social marketer.

- Jeremy Epstein, VP of Marketing at Sprinklr