Posts Tagged: engagement

Report / Social Media Stats — No Comments
3
Feb 12

Twitter Users Complain that 25% of Tweets Aren’t Worth Reading

Twitter is your information super highway, a constant stream of great, insightful tweets… except when they’re not. Apparently, Twitter users think that a quarter of all tweets they see aren’t even worth reading.

Researchers created a website “Who Gives a Tweet?” to survey Twitter users about how they perceive what they read in 140 characters.

Key Findings:

- Only 36 percent of the tweets that these visitors read were actually considered worthwhile.

- 25 percent of the tweets were disliked and deemed to be unworthy of even reading

- 39 percent elicited no strong opinion.

So what features do these unworthy 25 percent of tweets share?

- someone else’s conversation

- updates around that user’s current mood or activity.

Read more on these findings at mediabistro.

Report / Social Media Stats — No Comments
1
Feb 12

Which Countries Are Most Engaged On Twitter?

It stands to reason that the United States, the birth-country of Twitter, would be the number one in terms of users. And it is. By far. But new stats have been unveiled that suggest that numbers don’t mean everything, and that the US is actually behind the Netherlands (and two other countries) in terms of how often they tweet.

The US is the leader in terms of sheer numbers.  This means that the US represents 28.1 percent of all Twitter users.

As the chart below depicts, the Netherlands is the most active country on Twitter. 33 percent of accounts located in the Netherlands posted at least one publicly visible tweet between September 1st 2011 and November 30th 2011.

Learn more about which countries are most engaged on twitter at mediabistro.

News / Report — No Comments
1
Feb 12

Super Bowl Gets Social Media Command Center

Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event.

The solution? The Super Bowl’s first-ever social media command center.

A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown. The station was set to open on Monday and run through Super Bowl XLVI on February 5.

The team will tweet directions to fans in search of parking, direct visitors to Indianapolis’s best attractions, and stand by to provide information in case of a disaster.

Advanced search tools and analytics will help identify fans in need of help by indexing key words and phrases.

Learn more about the social media command center for the super bowl at CNN.

Commentary / Report — No Comments
31
Jan 12

The Pros and Cons of Google+

While the addition of Google Search Plus Your World (SPYW) has made a big splash in the digital community, G+ is far more useful as a social network than it is as an augmentation of search on Google.com.

Here are a few pros and cons that are worth exploring:

Google+ Pros

As a social network, there are inherent social engagement benefits of Google+.  The Google+ shares, pluses, comments and overall interaction behaviors necessary to improve Google+ inspired search visibility also benefit social network development and community engagement.

Google+ can definitely serve as another spoke in a hub and spoke content distribution and social engagement model.

Google+ Cons:

Is Google+ participation mandatory? The clear advantages of Google+ presence and activity in search make it impossible for companies that value online visibility not to join in. But that incentive is not the same thing as joining a social network because you know that’s where customers and influentials are.

Learn more about the pros and cons of Google+ at toprankblog.

Guidelines / How To — No Comments
29
Jan 12

Facebook’s Subscribe Button Works Best With Engagement

Allfacebook posted about how U.S. media analyst Jim Romenesko questioned the quality of his subscribers on the social network, Facebook’s Journalist Program Manager Vadim Lavrusik showed there may be better question.

What kind of Facebook subscribers are you getting?

Lavrusik has 71,090 subscribers, nearly five times as many as Romenesko, whose journalism career has lasted longer by more times than that.

But Lavrusik just demonstrated that the subscribe button doesn’t automatically engage readers. Perhaps just asking questions isn’t enough, but rather starting a dialogue.

Journalists have experienced a 320 percent increase in subscriptions since November, 2011.

Read more about the best ways to use Facebook’s subscribe button at allfacebook.

Guidelines / How To — No Comments
28
Jan 12

4 Simple Steps To a Facebook Timeline

So how about that new Facebook Timeline?  As always, Facebook loves to change things up and people love to kvetch about it. You can always use new Facebook Features to improve your marketing, so how can you use the Facebook Timeline to your advantage? Read on.

1. Understand the subscribe button: The Subscribe button is perfect for people who want to use Facebook and the Timeline to support becoming authorities in their topics.

2. Add a Cover image

3. Spruce up your about page: A well-crafted About Page can showcase your business and experience and let people know what you do and who you serve.

4. Decide what’s in your timeline: Go through your posts and decide what is going to be Public and what should remain more personal.

Learn more about each of these tips at copyblogger.

Guidelines / How To — No Comments
27
Jan 12

5 Ways To Increase Facebook Engagement Every 5 Hours

Facebook tells users recent changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be used to improve user engagement strategies. Keep in mind that for some people, Facebook is the Internet and vice versa. Here are 5 ways to increase your Facebook engagement:

1.) Time Management It pays to be aware of the peak hours to capture the most engagement.

2.) Encourage Customer Feedback Asking for substantial feedback from customers on Facebook will support your brand development teams in addressing issues to make a product or service better.

3.) Conduct Surveys

4.) Monitor Mentions and Answer Queries Arguably, the most crucial aspect of CRM.

5.) Your Social Media Dashboard is your Bestfriend

Read more details on each of these steps at socialmediatoday.

Commentary / Miscellaneous — No Comments
26
Jan 12

Who Are The Top 50 Social Media Power Influencers?

The following list was compiled using PeekYou‘s social pull metric – which measures the number of people in your second degree networks who are identifiable and active.

Top Social Media Influencers:

#1. Chris Brogan @chrisbrogan – Chris, President of Human Works

#2. Ann Handley @marketingprofs. Ann manages the contributory blog at marketingprofs

#3. Guy Kawasaki @guykawasaki, former Apple evangelist

#4. Gary Vaynerchuk @garyvee, video king

#5. Scott Stratten @unmarketing

#6. Robert Scoble @scobleizer, long term blogger and trend setter

#7. Glen Gilmore @glengilmore of Gilmore business network

# 8. Liz Strauss @lizstrauss, of Sucessful Blog

#9. Jason Falls @jasonfalls, Social Media Explorer

#10. Mari Smith @marismith, Facebook expert

View the full list and more on how the top influencers were chosen at Forbes.

Case Studies / News — No Comments
25
Jan 12

McDonalds Twitter Campaign Goes Wrong

A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories

McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.

Later in the day, however, the burger company used a dangerously vague hashtag #McDstories which people used negatively.

The Daily Mail gathered some of the replies:

Learn more about the problems with McDonalds social media campaign at businessinsider.

News / Report — No Comments
24
Jan 12

Facebook Timeline Now Pushed To Everyone

Facebook’s biggest user interface overhaul since the Wall, the Facebook Timeline, is now becoming mandatory for all users. Over the next few weeks, everyone will get the new Timeline. And here’s the important part: when you do, you’ll have just seven days to preview what’s there now, and hide anything you don’t want others to see.

In case you’re unfamiliar here are some details:

- The Facebook Timeline makes it far easier for you to travel back through your Facebook posts – posts which normally disappeared off your Wall and into oblivion.

- The posts from these previous months and years are now accessible through new navigational elements on the right-side of your screen that let you quickly travel back in time.

- You can fill in data from your pre-Facebook years.

Learn more about the Facebook Timeline at techcrunch.

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