Posts Tagged: engagement

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15
Mar 12

Content Dilution and How to Avoid It

We know that content beats advertising, and more and more brands are acting as media companies. Skimping on quality and diluting content can seem like it is paying off in the short-term as we confuse noise with signal, but in the long run everyone loses.

Social Network MapBefore hitting “publish,” apply a healthy-dose of self skepticism and ask:

- Does this content solve a problem or answer a question?

- Is this useful or entertaining to my audience?

- Will this piece of content have staying power beyond real-time?

- Is this content worth sharing?

- Would you read it?

- Is it good enough to send to the CEO in an email?

Read more details on each of these tips to avoid content dilution at socialmediaexplorer.

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12
Mar 12

Top 10 Ways To Get Re-Tweeted On Twitter

If you want to get Re-Tweeted, Implement These Top 10 Ways To Get Re-Tweeted Below:

1. SPACE - Leave 18-20 characters available in your tweet
2. CONTENT – Tweet content that provides value to a broad audience
3.  CONSISTENCY – Make sure your tweets are consistent.
4. TACTFUL - Have a keen sense of what to tweet and what not to tweet in order to maintain good relationships with your twitter community.
5. RECIPROCATE – Give and receive value to the Twitter community.
6. BRAND - Develop a consistent Twitter brand, presence, notoriety, content etc.
7. RECOGNITION - Get recognized or develop a relationships with the people
8. LISTS - Believe it or not being on the right Twitter List can increase your ability to be re-tweeted.
9. REPEAT - Repeat #1.
10. BLOG ABOUT IT -

Read more details on each of these steps to getting re-tweeted at bigisthenewsmall.

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12
Mar 12

Facebook Redesigned: a Challenge for Brands

The new redesign, which from March 30 will affect all users of the social network, is not a simple makeover. With the new Timeline, the profiles will cease to be a simple collection of likes and dislikes to become a chronological biography that will run through the page.

Brands: the visibility challenge

facebook logoThose who have started to use the social network more recently will have to face up to the challenge of producing new content.

Beyond their “seniority” on Facebook, all brands will have the challenge of winning- and keeping- the attention of a more autonomous user.

Now they don’t like it (as much)

In this way the famous “I Like” button is going to lose value, especially in marketing and brand image terms. The demands of increasingly aware users will mean the shifting of attention towards more elaborate and interesting content. This change implies that gathering fans and likes will become less important than keeping users keen for more personalized content.

Read more on the challenges brands are facing with Facebook’s timeline at socialmediatoday.

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10
Mar 12

Infographic: Google+ for Business

Take a look at what Google+ can do for you. This infographic from BlueGrass via Chris Brogan.com shows why Google+ might help you take your business goals to the next level.

View the full infographic at ChrisBrogan.

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8
Mar 12

Vertical Industries See Range of Engagement on Facebook

When analyzing the engagement, clickthrough rates and cost per click (CPC) of Facebook campaigns, the results, broken down by industry, give a unique view into how well social media marketing works and how cost effective it is for certain industries.

AdParlor analyzed the CPC and clickthrough rates on Facebook for more than 1,000 ad campaigns.

The analysis found that some industries see more interest from consumers on Facebook than others.

Industries typically perceived as more exciting saw a higher average daily CTR, with ads for movies and entertainment performing nearly five times as well as those for banking services.

Not surprisingly, given the low engagement the finance industry garners on Facebook, merchant and banking services had the highest CPC rate, at $1.24, according to AdParlor. However, many financial services companies are increasing the dollars they put toward online advertising and marketing overall, which will perhaps further increase their CPC rates but potentially make the industry’s presence on Facebook more effective.

Learn more about this study at emarketer.

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8
Mar 12

AMEX’s new Twitter integration marketing

AMEX new Twitter integration lets American Express cardholder receive special offers by tweeting with a special hashtag. Initial partners include Zappos, the Cheesecake Factory, McDonald’s, Best Buy, Virgin America, and Whole Foods.

In order to redeem a deal, you send a tweet with a hashtag and the offer is loaded on to the account. (A one-time registration process is required to connect the credit card account with the Twitter handle.) For example, to load the Whole Foods offer on to my AMEX card you may tweet:

I love the cheese and wine at #AmexWholefoods.

The credit appears automatically when the card is swiped and offers can be sent.

Instead of a separate landing page to highlight the special offers, AMEX presents them as a list of favorites from the AMEX Twitter account. Each links back to the merchant’s Twitter account.

Because of Twitter’s reach and broad exposure, merchants get exposure to new potential customers. That can be powerful for spreading beyond existing followers on Twitter.

Learn more about AMEX’s twitter integration at venturebeat.

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7
Mar 12

Rethinking Fan Gating Strategies for Facebook’s New Timeline for Pages

Is “Fan Gating” dead with Timeline?

At first glance it appears so since the Timeline page with the large cover image is the mandatory default page and the former “Default Landing Page” drop down menu is gone on Timeline Pages.

However, upon a further in-depth look, fan-gating is NOT dead, just different, and strategy must change accordingly.

Tab apps have a unique url and if this unique url is used in promotions on the web, you can direct users directly to the tab app with the fan gating Like Gate active on it.  So, what link you use for your Facebook icon on your website, blog, and in e-mail blasts becomes more important and strategic now.

With the launch of Timeline, it is clear that the metrics companies need to watch are shifting. Engagement is clearly the most important metric.

Engagement is measured by the number of interactions fans have with your content.  As well, it’s also important to pay attention to reach. How many fans are you actually reaching?

Learn more about how Facebook Timeline has effected strategy at business2community.

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6
Mar 12

How To Harness the Power of LinkedIn

The art of successful communicating and engagement  involves selecting the right audience and providing them with information and content that resonates with their needs and wants.

So What are the Engagement Levels  of LinkedIn?

Facebook and Tumblr have very high engagement levels but LinkedIn’s focus on the business community provides it with some serious online networking power.

  • 47.6% of users use LinkedIn 0-2 hours per week
  • 26% use it from 3 to 4 hours a week
  • 12.2 % use it for 5-6 hours per week (that is nearly 1,400 minutes per month)

What are the Top 3 Favorite Features of LinkedIn?

There are hundreds of thousands of “Groups” on the platform from retail to social media and marketing and much more you will find interests and topics on any business subject imaginable.

  1. Groups – 79.6%
  2. People searching – 70.6%
  3. People  you may know – 66.8%

View the full infographic at jeffbullas.

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1
Mar 12

Are Brands Ignoring Facebook’s Interactive Potential?

While brands are reaching more and more consumers via their Facebook pages, companies are not realizing the full potential of engaging and interacting with these brand fans.

In December 2011, consulting firm A.T. Kearney analyzed the conversations happening on Facebook between 50 of the world’s top brands and their fans, comparing their interactions to those in December 2010.

The study found that in 2011:

- 94% of the 50 top brands’ Facebook pages directed users to a one-way communication page, such as a tab or a closed Facebook wall that didn’t allow consumers to initiate a conversation.

- This was up from 91% of the top 50 brands’ pages in 2010.

- Additionally, 56% of those brands did not respond to a single customer comment on their Facebook page in 2011; the same percentage of nonresponses as in 2010.

Learn more about this study at emarketer.

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27
Feb 12

How to Use StumbleUpon For Business

In today’s world, any smart marketing campaign will include a mix of the various popular social media platforms.

StumbleUpon is a social media bookmarking site that allows users to “like” websites and add them to their profile. These websites are then shared with their friends through their profile and by using the “stumble” button, which is added to a user’s browser toolbar when they sign up.

What are the benefits of stumbleupon?

StumbleUpon asks their users to define the categories that interest them, everything from action movies to zoology. If your business fits into one of these interest categories well, your site can get a lot of new visitors that are more likely to be interested in your business.  Additionally, you’re going to get a steady stream of visitors if you use it properly, as opposed to a burst of visitors from other paid advertising services that could potentially skew your website statistics or crash your servers.

Learn more about using StumbleUpon For business at jeffbullas.

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