Posts Tagged: facebook ads

Social@Scale: Reporting Manager / Social@Scale: Social Media Manager — No Comments
15
Jan 13

5 Facebook Ad Tips to Maximize Your Facebook Campaigns

SocialMediaExaminer shares five ways to enhance Facebook Ads.

#1: You Have New Choices

One big change with the new Facebook Ads layout is the choice of objectives.

new choices when advertising
Your new choices when advertising your Facebook Page.

The changes are as follows.

  • Get More Page Likes.
  • Promote Page Posts.
  • See Advanced Options.

#2: Sponsored Stories Are Automatically Selected When Advertising Your Facebook Page, Event or App

This is one of the major changes with Facebook Ads.

Facebook auto-selects the Sponsored Stories choice for any ad that advertises something on Facebook, such as a Page, an Event or an App.

#3: You Can’t Advertise ONLY a Sponsored Story

Now you must create a Facebook Ad and then keep the Sponsored Story default selection.

#4: Know Your Bidding Options

Bidding has not changed that much, but it is definitely something you should understand.  If you choose the basic pricing model, Facebook optimizes your bid for you.

#5: Use the URL of Your Facebook Page to Edit the Title of Your Ad

If you enter the URL of your Facebook Page, rather than select your Facebook Page from the drop-down menu, you can then edit the headline.

Read more details on these tips at socialmediaexaminer.

Social@Scale: Reporting Manager / Social@Scale: Social Media Manager — No Comments
24
Oct 12

7 Tips for Dealing with Facebook Advertising Woes

AllFacebook shares seven tangible ways to get the most out of your Facebook ads:

Understand Your Own End Game: What exactly do you want from your Facebook ads?

Develop ROI Goals: Decide how your success will be measured. Is it click-through rate, impressions, number of likes, conversions, sales, or lead-generation information?

Recognize Your Ad Options: Facebook actually offers about six major variations on ads; you have options.

Settle The Debate On CPC Vs. CPM: Cost per click is generally thought to be a more cost-effective way to allocate your ad spend. Either way, it comes back to your overall goals.

Test Multiple Versions Of Creative: Facebook ads need creative testing to find out what works with your audience.

Be More Strategic With Landing Page Choices: Where you take your customer could either make or break the deal.

Take Advantage Of Targeting Alternatives: Gender, marital status, age range, and geo-targeting are all available for your ads.

Read more details on each of these tips at AllFacebook.

 

News / Social@Scale: Social Media Manager — No Comments
21
Aug 12

How Facebook Search Ads Change the Competitive Landscape for Business

For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too.

Facebook announced its plans to offer search-based advertisements called Sponsored Results last month. It seems that if Sponsored Results comes out of beta and expands to more advertisers, the competitive landscape of the social network may increase to the point that businesses will have to pay for these ads just to ensure they aren’t being overshadowed by competitors. In the process, Facebook can collect more revenue than ever.

Read more details on how Facebook search ads are changing the competitive landscape for business at InsideFacebook.

Social@Scale: Social Media Manager — No Comments
26
Jun 12

Getting the Most Out of Facebook Ads

When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story.

This year, some marketers have reduced spending on Premium ads so they can reassess the ads’ effectiveness. As a result, Facebook has seen weaker-than-expected revenues in 2012. However, the company has another side to its ad business, and that self-serve platform, Marketplace, is gaining new prominence.

According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents. But fewer than one-third of respondents targeted people based on their language (26%) or their education (24%).

Read more details on Facebook Marketing at emarketer.

Social@Scale: Social Media Manager — No Comments
14
Jun 12

Facebook Exchange to Allow Real-Time Bidding for Sidebar Ads

Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, The service will allow advertisers to target specific types of Facebook users based on their browsing histories with pricing to be based on cost per thousand viewers, and spots to be sold via third-party technology partners.

TechCrunch offered this guide to how Facebook Exchange will work:

- A user visits a travel site that hired a demand-side platform (one of the third-party technology partners listed below) supporting Facebook Exchange.

- A cookie is dropped on that user’s computer, typically when they have shown purchase intent.

- If the user fails to make a purchase, or the advertiser wants to market to them more, the DSP contacts Facebook and gives them that user’s anonymous user ID.

Read more details on these Facebook updates at allfacebook.

Social@Scale: Community Manager — No Comments
30
May 12

6 Tips to Improve Your Facebook Advertising Results

If your company is adding Facebook ad’s into its marketing mix, here are 6 tips to start off your strategy.

1. Do Your Research: Scope out the competition, find ad’s that are also trying to appeal to your target demographic.

2. Use Your Image Well: Best way to grab someone’s attention is through using an image, make sure to fully utilize that 110 x 80 pixel space.

3. Create a Sponsored Story Post

4. You Can Split Test Your Efforts

5. Measure Your Results: Set expectations correctly, Facebook posts only have a click-through rate of .04-.05%

6. Sign Up for Facebook Offers: Facebook Offers will be displaying in the news feed and has a higher potential to gain traction.

Read the full article at SocialMediaExaminer.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
23
May 12

6 Tips to Improve Your Facebook Advertising Results

Wondering what you can do to tweak your ad strategy to get better results? Here are six tips to help improve your return on your Facebook ad investment.

#1: Do Your Research- Watch other Facebook ads and take a look at their techniques.

#2: Use Your Image Well- The best chance you have to grab someone’s attention is with the photo.

#3: Craft Your Sponsored Story Post- craft your posts on your page to fit the ad space.

#4: Split test your efforts- test the variables between your ads so that you can get the cheapest clicks and find out which ads are performing best.

#5: Watch Your Results

#6: Get on the List for Facebook Offers

Read more details on each of these tips socialmediaexaminer.

 

Uncategorized — No Comments
1
Mar 12

The New Facebook Ad Structure

Facebook held its first marketing conference yesterday at the Museum of Natural History. While the new timeline is one of the biggest changes for user experience, Facebook focused on their new ad structure, Premium.

Initially there were 5 separate ad choices:

The new ad system will now be centered on blending ads into the social experience of Facebook. Ads will mainly appear in your timeline if a friend has liked the brand, and most ads will be centered around your network.

This new change is to move away from Click Through Rates (CTR) which has been doing poorly on the site, and making a more integrated campaign.

Read the full story at Mashable.

Uncategorized — No Comments
23
Feb 12

Facebook’s New Ads Will Recreate Marketing

The new advertising feature will still include the like and comment section from their current ad structure. Facebook had tested the ads internally and says that they produce 40% more engagement, and are 80% more likely to be remembered.

Leaked documents show the future of Facebook advertising, and it is a radical shift from the traditional online display. Facebook has turned ads into a conversation, having Facebook users interact with the brands that their friends have connected with on the site. The new Facebook marketing materials state, “When people hear about your from friends, they listen”. Facebook says that is willing removing their previous display units in favor of the news ad, and their other marketing campaign – the read, watch, learn advertising that will appear in your News Feed.

Read the full feature at Fastcompany.


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