Posts Tagged: Facebook

Commentary — 3 Comments
2
Feb 12

Crossing the Social Marketing Rubicon

When the history of the social marketing revolution is written, I bet that this week will be viewed as THE watershed moment.

There are two massive vectors which have intersected each other, symbolizing the fall of one paradigm and the rise of another.

On the fall side, you have the announcement by P&G that it is laying off 1600 marketers because it realizes that its model of “spend more on advertising to generate more sales” no longer works.

And on the rise side, of course, you have the filing of Facebook S-1 announcing its IPO.

There is probably NO company in America (maybe even the world) that rode the wave of mass, traditional advertising to behemoth status more than P&G. It’s as iconic a marketing org as there is and this week will be recognized as the one where the balance of power finally-and forever-shifted.

- Jeremy Epstein, VP of Marketing at Sprinklr. Find him on twitter at @jer979

Twitter, LinkedIn to See Solid Ad Revenue Growth

Twitter, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper off over the next three years yet remain solidly positive. By 2014, eMarketer estimates, Twitter will enjoy worldwide ad revenues of $540 million.

Currently, 90% of Twitter’s revenues come from US sources, with other countries contributing just $26 million to its ad revenues this year. The site will have diversified its revenue sources slightly by 2014, but 83% of dollars will still come from the US.

LinkedIn, which has lower revenues and a lower growth rate overall than Twitter, gets a greater share of its ad dollars from outside the US.

Learn more about these Social networks revenue growth at emarketer.

Guidelines / How To — No Comments
29
Jan 12

Facebook’s Subscribe Button Works Best With Engagement

Allfacebook posted about how U.S. media analyst Jim Romenesko questioned the quality of his subscribers on the social network, Facebook’s Journalist Program Manager Vadim Lavrusik showed there may be better question.

What kind of Facebook subscribers are you getting?

Lavrusik has 71,090 subscribers, nearly five times as many as Romenesko, whose journalism career has lasted longer by more times than that.

But Lavrusik just demonstrated that the subscribe button doesn’t automatically engage readers. Perhaps just asking questions isn’t enough, but rather starting a dialogue.

Journalists have experienced a 320 percent increase in subscriptions since November, 2011.

Read more about the best ways to use Facebook’s subscribe button at allfacebook.

Guidelines / How To — No Comments
28
Jan 12

4 Simple Steps To a Facebook Timeline

So how about that new Facebook Timeline? As always, Facebook loves to change things up and people love to kvetch about it. You can always use new Facebook Features to improve your marketing, so how can you use the Facebook Timeline to your advantage? Read on.

1. Understand the subscribe button: The Subscribe button is perfect for people who want to use Facebook and the Timeline to support becoming authorities in their topics.

2. Add a Cover image

3. Spruce up your about page: A well-crafted About Page can showcase your business and experience and let people know what you do and who you serve.

4. Decide what’s in your timeline: Go through your posts and decide what is going to be Public and what should remain more personal.

Learn more about each of these tips at copyblogger.

News / Report — No Comments
24
Jan 12

Facebook Timeline Now Pushed To Everyone

Facebook’s biggest user interface overhaul since the Wall, the Facebook Timeline, is now becoming mandatory for all users. Over the next few weeks, everyone will get the new Timeline. And here’s the important part: when you do, you’ll have just seven days to preview what’s there now, and hide anything you don’t want others to see.

In case you’re unfamiliar here are some details:

- The Facebook Timeline makes it far easier for you to travel back through your Facebook posts – posts which normally disappeared off your Wall and into oblivion.

- The posts from these previous months and years are now accessible through new navigational elements on the right-side of your screen that let you quickly travel back in time.

- You can fill in data from your pre-Facebook years.

Learn more about the Facebook Timeline at techcrunch.

Case Studies / Miscellaneous — No Comments
24
Jan 12

Cadbury 1 Million Facebook Fans Celebration

As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this master piece. It took the chocolate architects days of planning, sketching and carefully placing the bars to replicate the iconic Facebook like.

Learn more and view an infographic on the making of this at digitalbuzzblog.

Report / Social Media Stats — No Comments
23
Jan 12

Marketers Follow Users To More Social Sites

Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow.

Research from Awareness Inc. indicates US marketers plan to do just that this year.

The December 2011 survey found that the leading area for new social media marketing investments in 2012 would be increasing marketer presence across platforms, cited by 70% of respondents.

For some marketers, that will mean a new presence on Facebook, Twitter or LinkedIn. While the vast majority of US marketers already use these sites for marketing, some laggards plan to join them there this year.

Facebook Branches Out With 60 New Lifestyle Apps

Facebook has trained marketers to focus on racking up “Likes,” but it’s looking to expand its vocabulary through 60 new lifestyle apps.

Users started to get a taste of a post-like Facebook ecosystem after the F8 conference in September, when a new breed of social apps were launched from partners like Spotify, which informs users when their friends have “listened” to a song or “read” a Washington Post story in the ticker in the upper-right corner of their page.

The broadening of Facebook’s vocabulary could ultimately make its “sponsored stories” ad units — which are served to friends of users who have engaged with a brand — more compelling to marketers. While today’s sponsored stories mostly inform about “likes” and check-ins, a future iteration could be more brand-specific by applying customized verbs. (Hypothetical example, Jessie “ordered” a pizza from Dominos.com.)

Learn more about Facebook’s new apps at adage.

Report / Social Media Stats — No Comments
21
Jan 12

INFOGRAPHIC: 94 Percent of Marketers Use Facebook

Facebook is still the dominant social network in terms of marketing, but Twitter is narrowing the gap, according to a return-on-investment survey of more than 700 marketers conducted recently by Wildfire Interactive.

A total of 94 percent of respondents use Facebook in their social media marketing efforts, according to Wildfire, but Twitter was not far behind, at 74 percent.

Other options paled in comparison:

Blogs, 41 percent;
LinkedIn, 32 percent;
YouTube, 30 percent; and
Other, six percent.

View more details and the full infographic at allfacebook.

News / Report — No Comments
20
Jan 12

Facebook Commerce Holds Promise For Retailers

Social media and ecommerce have evolved since 1-800-FLOWERS launched the first Facebook storefront in July 2009. Internet users have become more comfortable with online buying on Facebook as they spend more time on the site.

While social commerce still represents a tiny percentage of overall retail sales, and Facebook is just one social site, that site is the clear leader and already offers retailers a variety of options for converting users into consumers. Some of those consumers are warming to the idea of buying products and services while on the site.