Posts Tagged: Google+

Social@Scale: Community Manager / Social@Scale: Social Media Manager — 1 Comment
10
Dec 12

First look at Google+ Communities

Last week Google+ launched Google Plus Communities.

What is it?  Think of Communities as Google’s answer to Facebook or LinkedIn Groups. They are discussion streams centered around topics or common interests, aimed at helping users engage with others on the platform that might share similar passions.

What does it mean for brands? Google+ has already been embraced by many brands but often – as on other networks – a ‘branded’ page isn’t the most natural place to reach out to other users. Common interest groups – structuring your discussions around themes – allows brands to talk in a less commercial way.  If you are an expert in a particular area, then Google is giving you another way to demonstrate this and connect with others that share this view.

Read more details on this new Google+ feature and its importance for brands, search, and PR at econsultancy.

Social@Scale: Social Media Manager — 1 Comment
26
Jul 12

4 Ways to Improve your Google+ Engagement

Here are four tips that will help you build engagement and expand business networking.

#1: Follow Active People Relevant to Your Business

Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.

#2: Take Time to Comment

To build an active and engaged audience, it takes more than just following the right people. You also have to get into the trenches and interact with those people.

#3: Participate in Hangouts

Hangouts are a great way to meet new and exciting people. Video is the next closest thing to meeting a person in real life and allows you to better connect with someone.

#4: Publish High-Quality Content

Take the time not only to create but also share great quality content.

Learn more details on these of these ways to improve your Google+ engagement at socialmediaexaminer.

News — No Comments
29
Jun 12

Google+ History API will bring in your past updates from around the web

Google has a new feature, Called Google+ History, this new API will let you add past statuses, updates, purchases, pictures, and more to you personal Google+ timeline from a variety of social and mobile services. These objects are displayed in pretty tiles called “moments.”

This feature wasn’t included in the Google+ update announcements at Google I/O, the company’s developer conference. But it ties Google+ to existing social networks in some interesting ways, and it may soon have some ties to the just-announced Google+ Events as well.

With History API-enabled apps, you’ll be able to browse through your Google+-linked accounts on a range of social services and apps. You can then pick and choose from past events, images, updates, and checkins, pulling those items into your Google+ profile.

Read more details on these new features at venturebeat.

Social@Scale: Reporting Manager — No Comments
6
Apr 12

Google Analytics Add Social Reports

Google Analytics has unveiled a new set of social reports, designed to connect social media stats with business metrics and give you a clear picture of how exactly social media is benefiting your site.

Announcing the changes on their Analytics blog, the three main factors that Analytics will help with are:
- Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.
- Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs).
- Make better, more efficient data-driven decisions in your social media marketing programs.

Read more on the new social reports at simplyzesty.

Uncategorized — No Comments
12
Mar 12

Why Google’s Plan To Make Maps Pay For Itself Could Backfire

Google was once satisfied to have its satellite products, like Maps, drive goodwill among startups and create new exposure to their users. But now we’ve heard Google’s new plan is to make these products self-sufficient. It’s begun charging high-volume users of its Maps APIs. Companies like Foursquare and Apple are balking at the price hike and looking to strategically reduce reliance on Google, so they’re switching to OpenStreetMap.

This short-term revenue play could turn into a long-term disaster because OpenStreetMap users have to contribute the improvements they make to its data, so one day it could become better than Google Maps. And who’ll be next to bail on Google’s API? Yelp comes to mind.

The Google Maps API used to be free, as it was trying to gain popularity and displace MapQuest and Yahoo. At the beginning of March it began charging anyone pulling over 25,000 page loads a day $4, $8, or $10 per additional 1,000 loads, and also now offers Premier Tier. Foursquare and Apple jumped ship, plenty of other big companies might do the same. With it now publicly traded, investors could push Yelp to switch to a free alternative.

Read more on Google’s changes at techcrunch.

Uncategorized — No Comments
10
Mar 12

Infographic: Google+ for Business

Take a look at what Google+ can do for you. This infographic from BlueGrass via Chris Brogan.com shows why Google+ might help you take your business goals to the next level.

View the full infographic at ChrisBrogan.

Uncategorized — No Comments
29
Feb 12

Check-Ins May Be Part of Google’s Search Algorithm

Check-ins are a unique service in their ability to combine location data with social media interactions. While it is still to be determined as to how Foursquare will concretely make check-ins financially viable , it could be beneficial to merchants in their Google rankings. Google explains they use 3 primary factors in their rating system: Relevance, Prominence, and Distance.

Distance is limited to the location of whomever maybe searching for certain services, and relevance is equally limited to the services that you provide.

This leaves expert SEO analysts wondering how Google analyzes relevance. People suspect that Google is using Facebook’s shares and likes to help provide search statistics, and that they may also be using check-in counters to determine popularity. Maybe this is why they quietly re-released their own check-in service, Latitude?

Read the full article at Searchengineland.

Uncategorized — No Comments
21
Feb 12

6 Google+ Tips for Businesses

In less than 1 year, Google has reached over 30 million users, far exceeding expected growth rates. It is important to determine if Google+ can be beneficial to your business, and if so, what is the best way to interact with your demographic?

Here are 6 Simple Steps to start your business out on Google+:

1. Fill Out Your Page: Pay attention to keywords that are important to your business, and the keywords that are important to your customers.

2. Add Links Throughout Your Page: Links help you get found in searches, plus they can lead customers back to your company’s website.

3. Make Use of Hover Text

4. Promote Your Business Page Everywhere: Currently companies cannot circle people until other’s have circled them first, so you’ll want to make sure people know about your page!

5. Get Your Employees on Google+

6. Be Interesting

Do you have any additional tips for advertising your business on Google+? Has your company had any success so far on the new social platform?

Read the full article at Social Media Examiner.


Uncategorized — No Comments
21
Feb 12

Brand Pages On Google+ Growing 4x Faster Than On Twitter

According to a recent report, brand pages are growing faster on Google+ than on Twitter.

Google+ introduced brand pages in November, while Twitter made the move, in an official manner in December, albeit limited to a few heavy hitters. But Twitter’s official brand pages are really a moot point here, because marketeers took to Twitter, capitalizing on the existing audience long before Twitter afforded them unique features that enhance the brand experience. In reality, Twitter has been home to brands far longer than Google+.

The fact that Google+ brand pages have only been around for four months could be part of the explanation as to why the growth has exceeded Twitter’s. On Twitter, out of the top 5 growing brands, H&M has seen the most growth with over 88,500 new followers in one month.

On Google+, H&M snags the second spot, after having added 287,000 new followers. The fastest growing brand on Google+ is Angry Birds, adding over 350,000 new followers in one month.

Read more details on this study at thenextweb.

Uncategorized — No Comments
21
Feb 12

New Youtube Features to Make Videos More Social

Youtube has amped up its Google+ usability on the site so you can now add the Google+ social media button on the Youtube channel you manage. You can also make your video or playlist submit to a feed so that all  your video’s can be sent immediately to your subscribers.

Since the Youtube redesign this past winter, Google has been rolling out new features to improve the user experience. They recently added technical updates to their Video Editor, Video Manager, and the browse page. Now they are making the experience more social, and increasing your ability to annotate videos. Youtube will be increasing the different color options, a new timeline feature, and the ability to label different sections of a video.

Find out about all the new improvements at socialtimes.

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