Posts Tagged: influencer

Social@Scale: Reporting Manager / Social@Scale: Social Media Manager — No Comments
5
Jun 12

35 YouTube Facts, Figures, and Statistics

To provide some perspective on what the social and multimedia web has unleashed here are the latest YouTube facts, figures and statistics.
YouTube Traffic:

- 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
- Over 4 billion videos are viewed a day
- Over 800 million unique users visit YouTube each month
- Over 3 billion hours of video are watched each month on YouTube

Read more details, and view the full infographic at JeffBullas.

Social@Scale: Social Media Manager — No Comments
29
May 12

Three Future Trends of Social Business

Jeremiah Owyang discusses that the social web is impacting business.  Here are three trends he believes are impacting the social business space include:

Trend 1: Corporate Websites Reborn.: Corporate websites as we know them will be defunct, instead they will dynamically assemble content based on social data.

Trend 2: Social Becomes Automated

Trend 3: To be Heard, You Will Pay: With every brand using social networks promoting their latest product, the space is getting saturated, as a result, social networks will monetize by making content visible, via ads.

Read more details, and view Jeremiah’s keynote on these trends at webstrategist

 

Social@Scale: Content Manager — No Comments
23
May 12

Four Mistakes That Could Damage Your Online Reputation

A few unprofessional missteps online could damage your reputation—and send customers straight to your competitor, here are 4 examples.

1. Putting a dilapidated ‘Face’ Forward- An abandoned website makes a bad website

2. Losing your cool with angry customers- No matter what, someone will always write vicious online reviews, don’t engage in a rebuttal.

3. Engaging in Unsportsmanlike Debate- Any arguments or debates online are public, and can tarnish reputation.

4. Expressing Controversial Opinions- Exercise caution when expressing potentially controversial views.

Read more details on each of these mistakes and how to avoid them at marketingprofs.

Social@Scale: Social Media Manager — No Comments
22
May 12

How Social Business Enables Better Marketing

One item, which isn’t talked about much, is how social business can enable better marketing. Here are a few examples of how this works.

Real Time Marketing:  A social business (via collaboration, knowledge sharing, process creation and governance) can enable marketing to create content that matters – relevant content (the right content, at the right time, in the right channel, to the right customer).

Real Time Monitoring: Real time monitoring can ensure that the organization is front and center in the conversation – handling/escalating support issues, intercepting sales related conversations or general community engagement.

Marketing Analytics: A collaborative analytics framework will ensure everyone in the organization is measuring social consistently and will enable marketers to shift and iterate their content strategy based on real time data; and of course give the CMO what he/she wants, when he/she wants it.

Read more on how social business enable better marketing at britopan.

Social@Scale: Content Manager / Social@Scale: Social Media Manager — No Comments
21
May 12

4 Tips for a Successful Twitter Contest

A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence.

There are several different types of Twitter contests.

1.    Creative answer: users are usually asked to answer a question from the organizers using a hashtag. The answers need to be as creative as possible, and the winners will be chosen by the organizers.

2.    Sweepstakes: Winners are chosen at random or through a ‘lucky’ draw. Sweepstakes can come in several different forms as well: Retweet to win, through an application, or follow to win.

3.    Photo Contest

4.     Question & Answer: Winners would be selected based on either the fastest time it is answered by a participant.

Read more details on each of these Twitter contests at JeffBullas.

Social@Scale: Social Media Manager — No Comments
3
May 12

The Path From Social Brand to Social Business

We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business?

A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media.

A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities.

The CMO Survey, recently published a report that gave credence to the fact that social media is taking off. One profound takeaway was; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.”

Learn more about the path from a social brand to a social business at briansolis.

Social@Scale: Community Manager — No Comments
25
Apr 12

What does a digital strategist do all day?

A digital strategist—explained

A digital strategist may be explained as a “digital translator.”

They know how lots of different digital tactics work, and their involves explaining the impact of each tactic to clients so they can make informed decisions.

The chart below provides some insides to areas of excellence required in this role:

Digital strategists have to understand the role and impact of many different disciplines in order to operate effectively in this role.

More importantly, these strategists need to have specialists to call on to implement activity to the levels required.

Read more insights on the role of a digital strategist at prdaily.

Social@Scale: Social Media Manager — No Comments
10
Apr 12

3 Twitter Advertising Best Practices

GraphEffect released a new whitepaper that helps brands understand and use the Twitter ad platform. They offer a set of best practices for twitter advertising.

1.  Scale your efforts  

Not all Twitter ads are necessarily optimal for all brands. The “Promoted Tweet” ad type is more cost-efficient for smaller budgets. GraphEffect suggests it’s a good way for smaller brands to spread awareness. Start there, and encourage followers to retweet these Tweets. Later, if it makes sense, you can scale up to more expensive ad types like the “Promoted Brand.”

2.  Keep your content fresh

Don’t load the Twitter scape with the same Tweet over and over again.

3.  Broadly target

With each channel, using specific keywords to attract the right targets are essential to a campaign’s success, things work differently on Twitter.

Read more details on each of these tips at socialmediatoday.

Social@Scale: Social Media Manager — No Comments
5
Apr 12

Why Culture Change Is the Barrier to Social Business Adoption

Michael Brito shares on Britonpian his thoughts on why culture change must be a business strategy.

“In my view, it needs to be the driving force for any and all business strategies, specifically for social business initiatives. They cannot be separate. Process and governance are certainly important. Technology is imperative and will help facilitate collaboration; but it’s behavior change that is the foundation for adoption.”

Studies Have found:

- The average return on social engagement was calculated to be between 3-5%.

- The top two areas where executives thought social engagement had real value were  improved marketing and sales effectiveness (84%) and increased sales and market share (81%)

Read more details on this on this study and why culture change is the barrier to social business adoption at britopain.

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