A recent Forbes article suggests the need to re-evaluate the model of the firm in light of social business. For social to have an impact in business, it needs to become part of the regular workflow of employees, customers and other participants. See this order of logic:
(1) Social business activity needs to occur in the flow of people’s work rather than be a separate, additional task for them to do.
(2) The next natural step is question why we are doing the tasks in the first place and if it really makes sense in the way people engage in social business.
(3) We can then consider if the change needs to be at a granular process step or if it should really affect the larger process overall.
(4) The next stage of awareness is the realization that changes within a particular business function is what continues to keep the organization in disconnected silos of responsibility.
Learn more on why social business can lead to reinventing the company model at Forbes.
