Posts Tagged: Marketing

Social@Scale: Community Manager — No Comments
27
Apr 12

New York Times Launches Social Media Ad Program

News media outlets are increasingly realizing that online readers are finding their websites’ content through people sharing stories on social media.

Finding a way to sell advertising against those readers has been a challenge.

The New York Times Co. unveiled Thursday a new social-media advertising program called Ricohet that attempts to address that quandary. The program lets marketers pick a select number of stories from Times Co. properties, such as the Times or Boston Globe, that are relevant to their social media audiences and create special links for sharing those stories. Anyone clicking on the social media links will see the marketer’s ads next to the stories for a specified period of time.

NYC: New York Times Building

To keep a dividing line between editorial and advertising, advertisers won’t be able to pick stories that mention their brands for at least a week after the stories have run.

Learn more about this new program at wallstreetjournal.

Social@Scale: Community Manager / Sprinklr Saturday — No Comments
21
Apr 12

Why Brands Should Do, Not Say

Clark Kokich, chairman of Razorfish discusses how brands of the 21st century need to do things for people as much as they talk about themselves. That’s why, for Kokich, Nike is the brand of the 21st century. Kokich addresses this in an interview at the recent Digiday Publishing Summit.

Read more at digiday.

Social@Scale: Community Manager / Social@Scale: Content Manager / Social@Scale: Social Media Manager — No Comments
19
Apr 12

Facebook and the Evolution to Social@Scale Businesses

There’s a unique balance that is required when developing and implementing a Social@Scale solution in a large enterprise.

The “social” side that says, “we are committed to treating our customers as people, as individuals, not as numbers in a database.”

The “scale” side demands automation, replication, and process.

The partner and platform that an enterprise chooses to use must reflect this balance as well.

Facebook and the Challenge of Global Brand Page Management

We’ve seen brands struggle with this as it relates to managing multiple (if not hundreds) of Facebook Brand Pages.

This is why we are excited to share two pieces of news that address the needs of global brands, but also serve as guidelines for managing Social@Scale.

Global Governance with FlexibilitySprinklr Social Applications Suite

Today, we’re announcing the availability of the Sprinklr Social Application Suite (SAS). This module enables brands to set levels of permission by roles and geography.

Now, marketers can be assured that local teams stay consistent with larger corporate goals, but have the flexibility to innovate as needed. Global teams can also can lock down the look and feel of a Facebook app, while facilitating content customizations. (You can see a quick video here or a quick overview here).

Selected as a Facebook Preferred Marketing Developer

We are also excited that Facebook selected Sprinklr to be a part of its Facebook Preferred Marketing Developer program, which recognizes companies that have developedPMD-PagesApps technologies in one or more area of specialization (we have two-Pages and Apps). You can find out more about the PMD here.

However, there is a bigger message here.

There is a growing, industry-wide recognition of the need for solutions and companies that focus on delivering truly Social experiences at a global Scale.

It’s the evolution and iteration to a business world focused on Social@Scale.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
17
Apr 12

Three Steps to a Socially Engaged Enterprise

Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.  The gap between how companies market with media and how customers consume media is significant.

These are the steps essential to becoming a socially engaged business:

Step One: Plan It

-  Get Executives Sold and Committed

-  Develop a Strategy

Step Two: Build It

- Select your Team: This could be internal or a mix of internal and external staff

- Create a Social Media Command and Listening Center

- Integrate Social Engagement into every Department

- Create a Publishing Plan and Schedule for your Content

Step Three: Drive It

- Keep the Technology Up to Date

- Learn from Your Mistakes and Celebrate your Wins

-  Assess Regularly

Read more on each of these steps to becoming a social engaged enterprise at JeffBullas.

Social@Scale: Community Manager — No Comments
27
Mar 12

Marketers Accelerate Social Display Ad Spending

Many marketers are still learning to use social media to achieve online marketing objectives, but findings from advertising industry research firm Advertiser Perceptions shows they are gaining confidence when it comes to display ad buying on social networks.

More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months. In comparison, less than a third (31%) planned to boost display ad spending on ad networks and exchanges, and just 29% expected to do so on publisher sites.

eMarketer estimates US online display ad spending will grow 24.1% this year to $15.4 billion. This estimate includes spending on banners, rich media, sponsorships and video purchased across all major display ad inventory providers as well as social networks and mobile.

Learn more on these studies and how Marketers accelerate social display ad spending at emarketer.

Social@Scale: Community Manager — No Comments
26
Mar 12

Pinterest Updates Terms Of Service: Preps for API and Private Pinboards

Pinterest is growing up fast: just last week the image-based social network rolled out redesigned profile pages, and now it’s following that up with an updated Terms of Service, Acceptable Use Policy and Privacy Policy that sharpen how the company interfaces on a number of commercial points, as it rides its wave and rapidly reaches and passes 12 million users.

Updates Include:

- New terms put a much stronger emphasis on how Pinterest can commercially use the information you post on the site.

- speaking to all the controversy around the use of copyrighted material that has surrounded how Pinterest users pin copyrighted content.

- The Pinterest API will likely bring more of the functionality of Pinterest out of the site, but also make it easier for users to pin content to Pinterest from other places.

Learn more about Pinterest updates at techcrunch.

Uncategorized — No Comments
3
Mar 12

YouTube Marketing and How It Can Benefit Your Business


Here are 4 Ways to Use YouTube Effectively:

Youtube is one of the second-largest social sites available, over 90 million people visit the site each month. The other great benefit of Youtube is the cost factor because its a free search.

  • Search Engine Optimization: Use the keywords on your video to increase search.
  • Video’s Going Viral: People share quality video’s.
  • YouTube Ads: Make an ad, link back to business.
  • Author Bio: Use your bio to explain yourself, your service, and provide links to it!  Once this has been completed, you will find that your video will quickly be indexed by the search engines depending on its popularity and the keywords that were chosen.

Read the full article at virtualsocialmedia.com

Uncategorized — No Comments
2
Mar 12

Hashtag Marketing On the Rise

The pound sign or hastag (#) symbol is an easy way to organize content on Twitter, and now it is also being used to promote content online. TV networks are starting to use the hashtag to create conversations around their show with hashtags like #Revenge or #TopChep. In some reality shows like Project Runaway. each contestant has their own hashtag assigned to them so audiences can vote alongside the show.

Some companies are going further to brand themselves online via the hashtag symbol and their slogan. A consumer might see an advertisement for Red Bull with the #givesyouwings to tweet at the company. Just be careful that you guide the conversation, and that the trending topic keeps a positive light on the organization.

Read the full article at Social Media Today.

Uncategorized — No Comments
29
Feb 12

Facebook Releases the Timeline For Brands, But Key Features Missing

One of marketer’s most beloved aspects of brand pages for Facebook is the Landing Page, but not for much longer. The new Facebook does not have a landing page which has been a key component to many marketing campaigns in the recent years. Also, Facebook clearly states that marketers cannot encourage people to use their photo on their personal timeline accounts. You also cannot add your own tabs to the sidebar, but you can show your apps next to your profile photo.

The backend of the site has also been changed in the new Facebook timeline. There are more analytic features for brand managers to analyze, along with reach and “talking about” statistics. In combination with Facebook’s launch of real time statistics, marketers will have more ability to oversee the content on their site.

Read about all the new changes taking place at The Next Web.

Social@Scale: Community Manager — No Comments
29
Feb 12

Who’s on Linkedin?

LinkedIn has over 150 million people registered on Linkedin, with over 61 million of those people residing in the United States. Over 50 percent of those people work for companies that employ over 10,000 people. While the highest population of users are interested in the realm of higher education, most users primarily care about tech companies like IBM, HP, and Microsoft.

Stats are provided by Zoomsphere, find out more at Business Insider.

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