Posts Tagged: metrics

Social@Scale: Reporting Manager — No Comments
13
Apr 12

Companies Incorporate Social Media Monitoring into Bottom Line

A study of companies worldwide from SHARE found that only 52.8% of respondents were currently monitoring open online social media communities or networks.

However, while nearly half of companies were not monitoring social media, 22% of respondents said they would increase monitoring significantly in the next year, with an additional 37.9% saying they would do so over the next one to two years.

When looking at what metrics these companies track on social media:

- 26.8% of respondents mentioned customer satisfaction

- 23.7% said overall buzz

- Brand experience was also cited by 21% of respondents.

Read more on this study at emarketer.

Uncategorized — No Comments
11
Oct 11

The Best Social Media Metrics

What are the most important metrics you should be tracking as an enterprise social media practitioner? According to Google’s Avinash Kaushik they are:

  • Conversation Rate= # of Audience Comments (or Replies) Per Post
  • Amplification
    • Twitter Amplification = # of Retweets Per Tweet
    • Facebook/Google Plus Amplification = # of Shares Per Post
    • YouTube Amplification = # of Share Clicks Per Post (or Video)
  • Applause
    • Twitter Applause Rate = # of Favorite Clicks Per Post
    • Facebook Applause Rate = # of Likes Per Post
    • Google Plus Applause Rate = # of +1s Per Post
    • YouTube Applause Rate = # of +1s and Likes Per Post (or video)
  • Economic Value = Sum of Short and Long Term Revenue and Cost Savings

micro and macro economic value

Read the entire article and the comments for a great discussion of the subject.


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