Posts Tagged: michael brito

Social@Scale: Social Media Manager — No Comments
3
Jul 12

Social Business: More Than Just a Definition or Buzzword

Social Business Enables Employee Advocacy

Social business not only trusts and empowers employees, but also enables and trains them to be better communicators using internal and external social tools.

Social Business Enables More Meaningful Customer Relationships

Social CRM enables those on the front lines to provide more meaningful customer experiences based on data, governance and process — which can only come to full fruition to social business practices.

Social Business Enables Employee Innovation

Traditional employee engagement is still important today, but it’s better when you add social tools that will allow them to collaborate, share, and innovate.

Read more insights on social business at britopian.

 

Social@Scale: Social Media Manager — No Comments
7
Jun 12

The View of Social Business from the C-Suite

According to the research by MIT, C-level executives vary considerably in their perceptions about the value of social business to their organizations today. On average, and across all industries in the study, CEOs, presidents, managing directors, board members and CMOs are most likely to perceive social business as an important business initiative today. CEOs are twice as likely as CFOs and nearly twice as likely as CIOs to view social technologies as important right now. Below is the breakdown.

Despite their differences regarding its importance today, 70% of the executive respondents believe that social business will be important to their organization in three years.

Read more details on this study at Britopian.


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