Posts Tagged: news

News — No Comments
30
Nov 12

Facebook Makes It Official: An External Advertising Network is Coming Soon

Businessweek shares that Facebook is now going to use the data it has about your likes and dislikes to show you ads outside of Facebook. This is the first real confirmation that the company is going to roll out an advertising network that extends beyond just its own walled garden, and it could turn out to be one of the biggest factors in the success or failure of Facebook’s revenue-growth strategy.

Sponsored stories are one way of trying to solve that problem. An external advertising network—one that uses information about users and their activity on Facebook as a way of targeting external ads on other websites—is another way.

Read more details on this story at businessweek.

 

News / Social@Scale: Social Media Manager — No Comments
29
Nov 12

Facebook Gives New Mobile Page Ads More Color And Context

Facebook is trying out another new look for its mobile page-Like Sponsored Story ads.  According to InsideFacebook, The latest design features larger images to catch users’ eyes and more context to encourage users to convert directly from the mobile feed.


The design is similar to what Facebook introduced for mobile app install ads last month, with a horizontal image across the top, a longer description and more social context. Images and copy are pulled from a page’s cover photo, profile picture and about section, so advertisers should consider how well their cover photo works when scaled down to fit mobile and when a portion is blocked by their profile image.

Read more details on this feature at insidefacebook.

Social@Scale: Social Media Manager — No Comments
15
Nov 12

Pinterest Launches Pinterest for Brands

Up until now, companies on Pinterest have technically been in violation of the service’s rules, which forbade commercial usage.  Econsultancy reports that the official rules of engagement changed yesterday, however, as Pinterest officially launched Pinterest for Business.

That user flow provides for verification, like Twitter’s verified accounts, as well as easier access to new buttons and widgets. Pinterest has also created a dedicated site for businesses, which contains best practices, case studies and documentation. The goal of providing this content: “help businesses interact with people the right way.”

Read more details on Pinterest for brands at econsultancy.

News — No Comments
7
Nov 12

Facebook Tests Pages Feed, Letting Fans See All Posts From Pages

Facebook pages want their fans to see all of their posts and fans want to see all of the posts from their pages. InsideFacebook reports that the site is testing a separate pages feed, allowing users to see updates from just pages they’ve liked in a separate news feed.

Some users are seeing a pages feed option on the left-hand side of their news feed:

Read more details on this feature at insidefacebook.

 

News / Social@Scale: Reporting Manager — No Comments
12
Oct 12

YouTube Now Offers More In-Depth Analytics, Including Time Watched And Annotations Reporting

TechCrunch reports new YouTube updates that will allow video creators to see more in-depth analytics for how users are watching their videos.

Another new feature the company is launching is a beta version of its annotations report. With this, publishers can see a detailed breakdown of click-through rates and close rates for their annotations.

Another feature YouTube power users will appreciate is the service’s new-found ability to compare trends and patterns across two different metrics.

Read more details on these updates at TechCrunch.

Social@Scale: Social Media Manager — No Comments
19
Sep 12

Facebook’s ‘promote’ button rolls out beyond pages to some personal accounts

InsideFacebook reports that Facebook continues to gauge interest in an option for users to pay to promote personal posts at the top of friends’ News Feeds.

Users who are part of the test will see a promote button next to Like and comment on a user’s Facebook posts. After clicking “promote,” users will be taken through a payment flow.

People who have chosen to enable subscribers might be interested in the feature since they have a wider audience than most users. There may be other cases when a user would be willing to pay a few dollars to make sure that friends see a post.

Read more details on this feature at insidefacebook.

 

Social@Scale: Social Media Manager — No Comments
14
Sep 12

Facebook ends Reach Generator program in favor of Promoted Posts product

Facebook has ended the Reach Generator program for premium advertisers.

Reach Generator allowed advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor their page posts and guarantee a 75 percent reach of the page’s fanbase over a month-long period.

Since then, the social network has opened up opportunities for pages to reach users more effectively.

Facebook also recently introduced Promoted Posts for pages with more than 400 Likes. This makes it easier for pages to increase the reach of their posts without going through the ad dashboard. Like Reach Generator, Promoted Posts ask advertisers to pay a set fee to reach a portion of their existing audience.

Read more details on these changes at insidefacebook.

 

News — No Comments
30
Aug 12

Going Global with LinkedIn Ads

LinkedIn recently launched the availability of LinkedIn Ads in 17 new languages.  LinkedIn Ads now provide a truly local experience and allows you to create ads in the language of your choice. From Japanese and Czech to French and Turkish, this update makes it that much easier for members to share information and create messages that resonate with other members they want to reach.

Read more details on LinkedIn ads at LinkedinBlog.

News — No Comments
22
Aug 12

Select Pages Now Have Facebook’s Save Feature

Facebook has been testing out a save feature for select users on mobile and desktop, and now some pages can save post for later too.  View screenshot below.

View more details and screenshots of this feature at allfacebook.

 

Social@Scale: Social Media Manager — No Comments
16
Aug 12

Who is Subscribing to Your Page Updates without Liking?

Facebook page owners who want to know how many subscribers they have following their posts without Liking the page can see a list through a little known feature on Timeline.

From the “admin panel” at the top of a page, page owners can see who has recently Liked their page. Clicking “see all” brings up a window that allows admins to also see their subscribers. This is also accessible from the “See Likes” link on the Likes section of page insights. Page owners can tally their subscribers and click on profiles to see more information about who’s following them.

Read more details on this story at InsideFacebook.

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