Facebook is trying out some new ways to cater to advertisers and gain back the faith of investors. The social network will start allowing a select few pages to promote ads beyond their fan base. The ads encourage users to like the page, allowing advertisers to reach more than just their fans.
The ad looks just like something you’d see in your news feed if you had already been a fan of the page, except in the top right corner is the call to action: Like Page.
Read more details on this new feature at allfacebook.