Posts Tagged: privacy

Social@Scale: Social Media Manager — No Comments
24
May 12

The Monitization of Privacy- The Birth of a “Trust Economy”

The Facebook IPO finally arrived this week and so did a new era for all internet companies and the topic of privacy.

so-many-social-networksWe are rapidly moving to a “Trust Economy” and those companies that have earned the trust of their users and customers will be able to monetize those relationships.  Those that violate and abuse trust will suffer severely with an ever increasing backlash from users and government.

So what should companies do?

1.  Be transparent – be upfront and tell people what you are doing.
2.  Don’t bury privacy issues in long and lengthy T&C’s that no one reads.
3.  Need to explain what you are disclosing and how it doesn’t violate any privacy concerns.
4.  Give them an easy way to opt out should they want to.
5.  Share the revenue with them by providing them incentives to opt in.  Cheaper monthly service or add significant value to a service
6. Create service that have benefits to the user.
7. Provide training and easy ways for them to configure their privacy settings.
8. Don’t violate their trust…. ever.

Read more details on each of these tips on Privacy and building trust at storify.

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20
Mar 12

Are You In Control of Your Social Media Privacy?

By now, we know that social media behavior differs, based on factors like gender, age and nationality. It turns out, how you manage your social media privacy may depend on similar indicators.

ZoneAlarm created the below infographic, based on a 2012 study by Pew. The research points to gender-specific privacy practices. For instance, men are nearly twice as likely as women to profess regret for posting online content. On the other hand, men are more likely to maintain public social media presences.

View the full infographic at mashable.

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12
Mar 12

Social Media Privacy: 3 Questions to Ask Before Authorizing Third Party Apps

While privacy concerns are always on the radar, recently, the conversation has widened to ask what apps are doing with the permissions they request, and how the information is actually being used. In order to understand what is actually happening with user data, you need to answer three separate questions:

1. What does the app request? Different identity providers offer differing amounts of information about a user, and require different access credentials.

2. What is available on the the user’s profile? Users can grant apps permission to access field-level information, but if those fields are blank, the identity provider will return a blank value.

3. What does the application actually store and use? It’s impossible to know exactly what information gets dropped into an application’s database, but the reality is that social profile data is incredibly complicated to store and manage.

Read more details on each of these questions at Mashable.

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16
Feb 12

Men Are More Willing to Share Personal Information Online

Online privacy issues continue to rise, especially as more funding goes behind targeted internet campaigns. This new data reveals that it might be possible for companies to find the right audience with their public profile.

The market research company, uSamp recently published a report on how comfortable men and women are putting personal content online. The study interviewed 600 social media users who visits sites multiple times throughout the week.

Men under 50 tend to be more comfortable with privacy settings online, and are more willing to share personal information such as their age, name, and political affiliation. This trend also seems to vary by age group, as younger women tend to be more open to sharing information such as their race or ethnicity.

Read the full story and see the additional graphs at emarketer.


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