The latest attempt to quantify what a Facebook like is worth comes from Forrester Research, which ran case studies on prominent brands, to determine how likes result in purchases, consideration, or recommendations.
Here are some of the findings from Forrester’s report:
- Facebook fans are much more likely to purchase, consider, and recommend brands: Forrester found, for example, that Facebook users who like BlackBerry were 5.6 times more likely to have purchased a device than non-fans.
- Facebook “fandom” has the largest impact on purchase: The odds of a Facebook user who has liked the Best Buy page making a purchase from the retailer were 5.3 times higher than those for a non-fan.
- The value in your Facebook fan base is in their willingness to recommend:
Read more details on this study at AllFacebook.