Posts Tagged: report

Social@Scale: Reporting Manager — No Comments
11
May 12

How Facebook Likes Lead to Purchases, Consideration, or Recommendations

The latest attempt to quantify what a Facebook like is worth comes from Forrester Research, which ran case studies on prominent brands,  to determine how likes result in purchases, consideration, or recommendations.

Here are some of the findings from Forrester’s report:

- Facebook fans are much more likely to purchase, consider, and recommend brands: Forrester found, for example, that Facebook users who like BlackBerry were 5.6 times more likely to have purchased a device than non-fans.

- Facebook “fandom” has the largest impact on purchase: The odds of a Facebook user who has liked the Best Buy page making a purchase from the retailer were 5.3 times higher than those for a non-fan.

- The value in your Facebook fan base is in their willingness to recommend:

Read more details on this study at AllFacebook.

Social@Scale: Reporting Manager — No Comments
13
Apr 12

Companies Incorporate Social Media Monitoring into Bottom Line

A study of companies worldwide from SHARE found that only 52.8% of respondents were currently monitoring open online social media communities or networks.

However, while nearly half of companies were not monitoring social media, 22% of respondents said they would increase monitoring significantly in the next year, with an additional 37.9% saying they would do so over the next one to two years.

When looking at what metrics these companies track on social media:

- 26.8% of respondents mentioned customer satisfaction

- 23.7% said overall buzz

- Brand experience was also cited by 21% of respondents.

Read more on this study at emarketer.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
11
Apr 12

A Cultural Anthropologist’s View of Community Management

The State of Community Management report begins with an examination of community managers at work and revealed eight core competencies — elements that need to be addressed to build a successful community. They include:

1. strategy
2. culture
3. leadership
4. community management
5. content & programming
6. policies & governance
7. metrics & measurement
8. tools

Accompanying these competencies are four stages (hierarchy, emergent community, community, network) through which they can progress as organizations begin to integrate into a community management mindset.

Maturity Provides Opportunities, Challenges

As community structures and activities mature online and off, community managers are afforded a great opportunity to help guide actions in alignment of organizational missions and goals.

While such growth can provide great prospects, it also presents new challenges. Building workflows and deploying the right technology are not always easy — considering that community engagement often relies on experimentation, which doesn’t leave a lot of time to develop proactive strategies, only reactive approaches.

Read more insights into community management at cmswire.

Social@Scale: Reporting Manager — No Comments
6
Apr 12

Google Analytics Add Social Reports

Google Analytics has unveiled a new set of social reports, designed to connect social media stats with business metrics and give you a clear picture of how exactly social media is benefiting your site.

Announcing the changes on their Analytics blog, the three main factors that Analytics will help with are:
- Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.
- Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs).
- Make better, more efficient data-driven decisions in your social media marketing programs.

Read more on the new social reports at simplyzesty.

Social@Scale: Social Media Manager — No Comments
27
Mar 12

Studies Prove Social Media Marketing Lasts Longer

Social media has proved in the past years that it can bring positive ROI when done right.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

The following infographic from BzzAgent displays findings on business to business social media.

View the full infographic and more insights business2community.

Uncategorized — No Comments
9
Mar 12

Twitter to Tweak Brand Pages

Twitter‘s brand pages will be enhanced this year to let marketers offer “e-commerce contests and sweepstakes,” according to a report.

The new pages will let app developers “build experiences on Twitter, much the way they do on Facebook,” according to Advertising Age, which cites “three executives familiar with the matter.” Twitter hasn’t set a date on when the new pages might appear, but is telling marketers to expect them this year, the report says

Twitter rolled out brand pages in December with 21 partners including American Express, Best Buy, JetBlue and Nike. The pages let marketers customize their headers to make their logo and tagline more prominent than they had been previously.

Read more details on these changes at Mashable.

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30
Jan 12

Tweets Must Still Flow

One year ago, Twitter posted “The Tweets Must Flow,” in which they said,

“The open exchange of information can have a positive global impact … almost every country in the world agrees that freedom of expression is a human right. Many countries also agree that freedom of expression carries with it responsibilities and has limits.”

Twitter LogoTwitter has stated that as they grow internationally, they may enter countries that have different ideas about the contours of freedom of expression. Some which for historical or cultural reasons, restrict certain types of content.

Now, Twitter has the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world. This is built in a way to communicate transparently to users when content is withheld, and why.

Learn more about these Twitter changes at TwittersBlog.

Uncategorized — No Comments
24
Jan 12

New Google+ Q&A Feature

Google has taken social interaction with your friends to another level. The search engine giant has introduced a new Google+ feature that allows you to ask friends about your search results.

Google is testing the new “Ask on Google+” feature, which pops up at the bottom of your search results. Click the link to ask your friends any question related to restaurants, movies, how to make friends on Google+, or other topics. Your question will automatically be posted to your Google+ stream for your friends to answer.

The feature is a mixture between Yahoo Answers and the similar, if mostly ignored, Facebook Questions feature.

Read more details on this new Google+ Feature at venturebeat.

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20
Jan 12

SOPA is Dead

Lamar Smith, the chief sponsor of SOPA, said on Friday that he is pulling the bill “until there is wider agreement on a solution.”

“I have heard from the critics and I take seriously their concerns regarding proposed legislation to address the problem of online piracy,” Smith (R-Texas) said. “It is clear that we need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products.”

Smith also released the following statement on Friday:

“The problem of online piracy is too big to ignore. American intellectual property industries provide 19 million high-paying jobs and account for more than 60% of U.S. exports. The theft of America’s intellectual property costs the U.S. economy more than $100 billion annually and results in the loss of thousands of American jobs.”

Learn more about why the SOPA bill was pulled at Mashable.

Uncategorized — No Comments
17
Jan 12

How SOPA would affect you: FAQ

How much do you know about SOPA? Here are some FAQs On SOPA and how it would affect you:

How would SOPA work?
It allows the U.S. attorney general to seek a court order against the targeted offshore Web site that would, in turn, be served on Internet providers in an effort to make the target virtually disappear. It’s kind of an Internet death penalty.

What will SOPA require Internet providers to do?
A little-noticed portion of the proposed law, goes further than Protect IP and could require Internet providers to monitor customers’ traffic and block Web sites suspected of copyright infringement.

Who’s opposed to SOPA?
Much of the Internet industry and a large percentage of Internet users.

On November 15, Google, Facebook, Twitter, Zynga, eBay, Mozilla, Yahoo, AOL, and LinkedIn wrote a letter to key members of the U.S. Senate and House of Representatives, saying SOPA poses “a serious risk to our industry’s continued track record of innovation and job creation, as well as to our nation’s cybersecurity.”

Learn more about SOPA and its implications at cnet.

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