Consumers connect with brands both via email lists and by “liking” companies on Facebook.
Chadwick Martin Bailey analyzed why consumers engage via email and Facebook and found that receiving discounts and special offers was the top motivation.
- 58% discounts and offers
- 39% taking part in specific promotion
- 37% to support the business
Motivation for Facebook Engagement:
- 41% discounts and offers
- 25% to show a business support
- 22% to share support with others on Facebook
Read more details on this study, and how consumers engage different on email and social media at emarketer.