Posts Tagged: report consumer

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
19
Apr 12

Why Consumers Engage on Email and Social Media

Consumers connect with brands both via email lists and by “liking” companies on Facebook.

Chadwick Martin Bailey analyzed why consumers engage via email and Facebook and found that receiving discounts and special offers was the top motivation.

Motivation for Email engagement:

- 58% discounts and offers

- 39% taking part in specific promotion

- 37% to support the business

Motivation for Facebook Engagement:

- 41% discounts and offers

- 25% to show a business support

- 22% to share support with others on Facebook

Read more details on this study, and how consumers engage different on email and social media at emarketer.

 

Social@Scale: Reporting Manager — No Comments
13
Apr 12

Companies Incorporate Social Media Monitoring into Bottom Line

A study of companies worldwide from SHARE found that only 52.8% of respondents were currently monitoring open online social media communities or networks.

However, while nearly half of companies were not monitoring social media, 22% of respondents said they would increase monitoring significantly in the next year, with an additional 37.9% saying they would do so over the next one to two years.

When looking at what metrics these companies track on social media:

- 26.8% of respondents mentioned customer satisfaction

- 23.7% said overall buzz

- Brand experience was also cited by 21% of respondents.

Read more on this study at emarketer.

Social@Scale: Reporting Manager — No Comments
13
Apr 12

5 Ways To Measure B2B Social Media Results

B2B marketers like to measure things.  Social media, since it occurs online, is filled with measurable elements, but it can sometimes be a challenge to know which ones are worth measuring.
1. Growth of Following: Every B2B company that starts in social media begins focused on increasing followers and fans across their social profiles. If you know that for every 1000 followers or fans, you get five leads, that is useful information.

2. Conversions: Measuring conversions is the best place to start because these are actions your visitors and followers can take that have some connection to your business.

3. Leads and Sales

4. Cost Savings

5. Return on Investment: If you can accurately calculate the ROI of your social media efforts, you can compare them to other marketing activities to determine their cost-effectiveness.

Read more details on each of these tips to measuring your B2B social media results at socialmediab2b.

Social@Scale: Reporting Manager — No Comments
30
Mar 12

Why the Future of Loyalty is Social

With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus, for example in the airline industry.

DigitalBuzz looks at the future of social loyalty for the airline industry.

View the full infographic with more insights on social loyalty at digitalbuzzblog.