Posts Tagged: sme sales

Social@Scale: Community Manager — 2 Comments
28
Mar 12

Social Medias Impact On Lead Generation

It’s no surprise that business-to-business marketers and agencies are looking for leads online. BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge.

Currently, most respondents rely primarily on email—57% said it was the online channel that contributed the most qualified leads to their businesses.

But a significant number said that some other online channel was their biggest driver of leads, though this group was split among several channels, including paid search (20%) and social media (13%).

Respondents from agencies were more likely than marketers to report that social or search was their most successful marketing channels.

Both B2B marketers and agencies felt that social media in particular has room to grow for their organizations.

Read more on this study and why B2B Marketers are optimistic about social media for lead generation at emarketer.

Social@Scale: Community Manager — No Comments
28
Mar 12

Is Social Commerce Dead?

Several recent articles from some prominent publications and analysts have made the claim that social commerce is dead.

DisruptiveCommerce discusses that for social commerce to take off, The value of shopping and buying through social networks will need to be greater than a consumer can experience and trust today through buying from a retailer’s site. For this to happen we will need to see:

1) Technology costs fall through the creation of new platforms that allow for the rapid and low cost creation of social commerce applications

2) Retailers and social networks open their api’s to allow for syndicated commerce and content, improved personalization, and real time data availability, which will give developers the data needed to create rich engaging social experiences.

3) New socially engaging and visually amazing applications that will make the customer experience shopping in social networks a step above what they have today.

Read more insights on the future of social commerce at disruptivecommerce.