It’s no surprise that business-to-business marketers and agencies are looking for leads online. BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge.
Currently, most respondents rely primarily on email—57% said it was the online channel that contributed the most qualified leads to their businesses.
Respondents from agencies were more likely than marketers to report that social or search was their most successful marketing channels.
Both B2B marketers and agencies felt that social media in particular has room to grow for their organizations.
Read more on this study and why B2B Marketers are optimistic about social media for lead generation at emarketer.