Informationweek discusses how over the last half-decade, the digital world has opened up amany new channels through which customers now want to reach us at.
From Containing Engagement, To Enabling it
Adoption of these new channels in the consumer space is happening to such an extent today that the wall is starting to break down between our workers and customers.
While many companies still have policies in place that force interaction with the company to occur at well-defined delivery points, the reality is that this approach is largely counterproductive and unnecessary. We can usually achieve far more by connecting with our customers and the marketplace through these social, mobile, and cloud-based channels, than by trying to block them out one-by-one
Read more details on how to scale social business for the real world at informationweek.