Posts Tagged: social business

Social@Scale: Social Media Manager — No Comments
20
Sep 12

How To Scale Social Business For The Real World

Informationweek discusses how over the last half-decade, the digital world has opened up amany new channels through which customers now want to reach us at.

From Containing Engagement, To Enabling it

Adoption of these new channels in the consumer space is happening to such an extent today that the wall is starting to break down between our workers and customers.

While many companies still have policies in place that force interaction with the company to occur at well-defined delivery points, the reality is that this approach is largely counterproductive and unnecessary. We can usually achieve far more by connecting with our customers and the marketplace through these social, mobile, and cloud-based channels, than by trying to block them out one-by-one

Read more details on how to scale social business for the real world at informationweek.

Social@Scale: Social Media Manager — No Comments
20
Sep 12

Tying Social Media to Business Objectives

Even if, for many, current measures of social media marketing effectiveness are still basic, the goal of such programs has gone far beyond simply gaining followers and “likes”.

Research by Awareness found that better customer engagement was a top business objective for social media. Of respondents, 78% cited that as a leading business objective.

Yet counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%). Additionally, 60% said they measured leads gained from social media.
Read more details on this study at emarketer.
Social@Scale: Business Executive — No Comments
22
Aug 12

What Social Business Means for Leadership

Social media has a lot to teach us about how to do the work of strategy, or how to hire and develop employees, even how we allocate resources internally or manage work flows.

Before this, however, we need to confront an inconvenient truth:

MANAGEMENT IS FAILING: If we changed the way we manage, we could be much more successful than we are today.  We should understand the deeper source of social media’s power and the real reason that social media’s growth dwarfs the performance of most companies:

SOCIAL MEDIA IS SUCCEEDING BECAUSE IT TAPS INTO WHAT MAKES US HUMAN: Through our networks we can produce our own news, create our own entertainment, and, more importantly, collaborate and solve problems and go places in our lives that are meaningful to us.

AGILITY AND ENGAGEMENT: With the speed of today’s economy, don’t lose that competitive edge by shifting too slowly.

Read more details on what social business means for leadership at socialbusinessnews.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
1
Aug 12

Social Business Must Deliver Value to All Stakeholders

As much as social business planning can help solve a multitude of business challenges, it must also provide shared value for the entire organizations. The following model was created to illustrate this point:

(1) Certainly there is business value when customers and partners purchase your products or services.

(2) In order to complete the value exchange externally, brads must build engagement with their customers.

(3) Usually a Social Business Center of Excellence will be responsible for driving the execution of internal social business initiatives.

(4) In return, and the natural result of enablement and empowerment, are the great ideas that are sparked by employee and partner collaboration.

A social business not only solves complex business problems. It can also deliver maximum business value to the entire stakeholder eco-system.

Read more details on these insights at Britopian.

Social@Scale: Social Media Manager — No Comments
3
Jul 12

Social Business: More Than Just a Definition or Buzzword

Social Business Enables Employee Advocacy

Social business not only trusts and empowers employees, but also enables and trains them to be better communicators using internal and external social tools.

Social Business Enables More Meaningful Customer Relationships

Social CRM enables those on the front lines to provide more meaningful customer experiences based on data, governance and process — which can only come to full fruition to social business practices.

Social Business Enables Employee Innovation

Traditional employee engagement is still important today, but it’s better when you add social tools that will allow them to collaborate, share, and innovate.

Read more insights on social business at britopian.

 

Social@Scale: Social Media Manager — No Comments
28
Jun 12

Social Business: The Essence of Collaboration and Purpose

The wisdom of the crowds, participation, co-creation, engagement, empowerment, collaboration… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today.

so-many-social-networksSo, is social business a fad, a mission impossible, given human nature? It’s not, as long as we know what is possible and what is not. More importantly, it’s key to know the purposes of all stakeholders in any project whereby collaboration is necessary, the micro-level included. Collaboration is most certainly not always a question of mass as is sometimes advocated. When looking at many domains where social business is used, you’ll notice that in practice collaboration is often key.

Read more insights on Social Business at Business2Community.

 

Social@Scale: Social Media Manager — No Comments
14
Jun 12

The Future of the CIO Role

Oliver Bussmann, CIO at SAP, offered Forbes a glimpse into the future of the CIO role. Here are some of his insights:

- A clear shift from the more traditional CIO to a CIO who is less technically driven, more strategic, who engages more with customers and internal clients.

- The CIO is in the middle of a big change – there are  three roles now. One, the functional CIO “keeps the lights on”. Two, a CIO who manages the financial aspects of business transformation. Three, the strategic, innovative CIO who helps the business become more innovative and competitive.

- Today, Bussmann spends 5% of his time testing new products and sharing that information with customers and analysts. He sees an increasing responsibility here.

- CIO should become a thought leader for their own products.

Read more insights on future of a more social CIO at Forbes.

Social@Scale: Social Media Manager — No Comments
12
Jun 12

The State of Social Business

As quickly as social media has become an integral part of the corporate realm, the state of social business is constantly evolving.  CiscoBlogs caught up with Todd Shimizu (@shimmage), SVP and Managing Director at Ant’s Eye View for insights on social business.

Read more insights at CiscoBlogs.

Social@Scale: Social Media Manager — No Comments
29
May 12

From Co-creation to Collaboration: 5 pillars for business success

From co-creation to collaboration in three steps

Structural collaboration with customers: it’s not a matter of technology. It’s the mentality shift that is needed within a company that is really important: allowing the consumer to have a real voice and a real say within the walls of a company. One of the goals is to add a real “consumer feeling” to your companies’ decision processes, and not just relying on your gut feeling(s).

5 pillars for structural collaboration success

1. Company fit and culture

2. Choose the right people

3. The active involvement of C-level people

4. The active involvement of C-Level people

5. Measure impact

Read more at BrianSolis.

 

Social@Scale: Social Media Manager — No Comments
29
May 12

Three Future Trends of Social Business

Jeremiah Owyang discusses that the social web is impacting business.  Here are three trends he believes are impacting the social business space include:

Trend 1: Corporate Websites Reborn.: Corporate websites as we know them will be defunct, instead they will dynamically assemble content based on social data.

Trend 2: Social Becomes Automated

Trend 3: To be Heard, You Will Pay: With every brand using social networks promoting their latest product, the space is getting saturated, as a result, social networks will monetize by making content visible, via ads.

Read more details, and view Jeremiah’s keynote on these trends at webstrategist

 

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