MediaBistro shares that 71.2 percent of companies are now using social media for customer support, and that 87.5 percent have seen a positive impact from these channels?
This infographic from takes a closer look at the social customer service conflict.
View the full infographic and more details at mediabistro.
Several recent articles from some prominent publications and analysts have made the claim that social commerce is dead.
DisruptiveCommerce discusses that for social commerce to take off, The value of shopping and buying through social networks will need to be greater than a consumer can experience and trust today through buying from a retailer’s site. For this to happen we will need to see:
1) Technology costs fall through the creation of new platforms that allow for the rapid and low cost creation of social commerce applications
2) Retailers and social networks open their api’s to allow for syndicated commerce and content, improved personalization, and real time data availability, which will give developers the data needed to create rich engaging social experiences.
3) New socially engaging and visually amazing applications that will make the customer experience shopping in social networks a step above what they have today.
Read more insights on the future of social commerce at disruptivecommerce.
Today’s social media best practices will show you the marvels of creative marketing in social networks. The idea of buying with friends is not necessarily new. But, sharing in purchase experiences, interacting with products through connected apps, and influencing decisions through social and mobile networks is quickly becoming “the next big thing.â€
Like social media, social commerce is bigger than how we view social today – meaning its bigger than Facebook, Twitter, FourSquare and Groupon. This is about building meaningful relationships with customers. This is our opportunity to create useful and shareable experiences that satisfy the needs of consumers and sparks engagement between brands, retailers, friends, and friends of friends.
For those who seek inspiration or justification, Spinback assembled some astounding facts:
- 90% of all purchases are subject to social influence
- Social commerce is expected to generate $30 billion in 2015
- Facebook friends are four times more valuable than Twitter followers
For more infographics and details on the trends in social commerce check out Briansolis.
