Posts Tagged: social media manager

Social@Scale: Social Media Manager — No Comments
28
Nov 12

7 proven ways to create viral Pinterest posts

If you want to see your blog posts get shared on Pinterest, PRdaily shares these seven tips:

Write your post as a list: They are easy to read and pinned a lot.

Use text on your photos, or create a title graphic: Having text on a photo makes it easier for users to identify what an image is and if they want to pin it.

Add a “Pin It” button beneath the photo you want to be pinned, and write a searchable tag for the caption: You need to tell them to pin the post.

Write a post that is timely: Be very strategic about a post’s timeliness.

Ask friends who are active on Pinterest to pin your content: If your content is relevant to a friend’s Pinterest boards, ask if they would be willing to pin your post.

Read more tips and details at prdaily.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
2
Oct 12

Why Do Customers Use Social Networks for Customer Service? Because They Can…

BrianSolis discusses how as you rethink the future of service, you cannot lose sight of your traditional customers. At the same time, you must bring connected customers into view.  To better understand the extent of your connected customer behavior, start with these tips…

1. Use a social media listening service to see what people are saying today.

2. Observe the frequency and reach of service-related mentions. Prepare reports based on your findings and share with key stakeholders.

3. Are there any trends related to the mentions? Do they require direct engagement or do they offer insight to improve experiences.

4. Develop an ongoing listening and alerting system. It will only get louder as time progresses.

5. Implement a triage and information process to get information in, to the right people, and back out to customers.

Read more insights and tips on customer service and social media at briansolis.

 

Social@Scale: Content Manager / Social@Scale: Social Media Manager — No Comments
2
Oct 12

B2B Content Marketers Prioritize Lead Gen

eMarketer found B2B marketers often turn to content marketing for lead generation and prospect nurture throughout the lengthy sales process.

Findings from BtoB Magazine displayed content marketing objectives commonly pursued by US B2B marketing professionals: Sales and customer acquisition were each cited by 29% of respondents. Customer retention and loyalty were also important content marketing goals for about a quarter (26%) of marketers.

Though engagement as a campaign end goal was only cited by 20% of respondents, as a tactic, it was vital for content marketing success. BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement—necessary for drawing leads and generating greater brand awareness.

Read more details on this study at emarketer.

Social@Scale: Social Media Manager — No Comments
5
Sep 12

25 Brands That Are Using Instagram Effectively

In only 2 years, Instagram has nearly 100 million users.  Here are brands that are using the visual media effectively by producing great content and engaging with their followers.

Red Bull: More of a lifestyle brand than an energy drink, Red Bull posts striking, fun and action packed images to connect with its fans.

Audi: With a mixture of iconic and modern shots of cars, Audi’s sleek photos bring across the idea that the automobile brand is one of luxury and style.

Starbucks: Showing off its products in interesting and vibrant surroundings means every update is always fun to look at. And following the #starbucks hashtag on Instagram will show you an array of user-generated content.

ASOS: As well as featuring its own range, ASOS also uses a lot of user-generated content to help show off its wares.

NPR: NPR shows how suited the medium is to news reporting by posting iconic images from around the world.

See more brands that are using Instagram effectively at prdaily.

Social@Scale: Social Media Manager — No Comments
31
Aug 12

Twitter’s Promoted Tweets Are Now Targeted Based on Your Interests

Twitter launched interest-targeting Thursday for promoted tweets. The move allows those with Promoted Tweets and Promoted Accounts to set a list of interests that those accounts and tweets specifically target.

Marketers can now target more than 350 different types of interest categories ranging from Sports to Style and Fashion. Interest categories can be even more targeting than just the larger umbrella. For instance, if you want to target users under the “Movies and Television” interest you can specify that you are particularly interested in users who like Horror Movies.

If you want to target the ultimate perfect group of users, you can also create custom segments with @usernames or particular events or initiatives that are relevant to what you’re trying to promote.

Read more details on promoted tweets at Mashable.

 

Social@Scale: Social Media Manager — No Comments
30
Aug 12

Which Are the Riskiest Social Media Sites for Brands?

Social media provides opportunities for brands to connect with customers and prospects, but that openness and transparency often leaves companies vulnerable to critics.

Deloitte and Forbes Insights found that US executives considered social media one of the top five sources of risk to their companies over the next three years.

Of professionals who cited social media risk management as part of their job, including lawyers, social media managers and compliance officers, 35% said Facebook was a significant risk. Additionally, 25% said Twitter was a significant risk and 15% assessed YouTube and other video-sharing sites similarly.

Read more details on this study at emarketer.
News / Social@Scale: Social Media Manager — No Comments
29
Aug 12

3 Ways Marketers Can Leverage the New LinkedIn

LinkedIn updates are less frequent than on Facebook, but they can still have significant marketing implications.  Here are 3 tips to make the new LinkedIn homepage work for you.

1. Update Your Status Frequently and Consistently: Strive to update your status or participate in some sort of LinkedIn activity 3-5 times per day, throughout the day.

2. Use Images in Your Status Updates: LinkedIn has made the sizes of images included with status updates larger and more prominent.  Therefore it makes sense to use images in your status updates to attract attention from your network.

3. Get Active on LinkedIn Today: With LinkedIn today, you can now view specific stories that have been shared by our connections.  Also, you can comment, share and save news stories.

Read more details on LinkedIn updates, and details on these tips at socialmediaexaminer.

Social@Scale: Social Media Manager — No Comments
20
Aug 12

Why McDonalds Canada Social Media Success Worked for the US

Arguably McDonald’s biggest social-media success has come from the burger chain’s Canadian division — but the one of the biggest beneficiaries has been the U.S., thanks to the borderless nature of the web.

 McDonald’s, has over the past few months tapped social media to tell a story of transparency and food quality, has seen success and stumbles.

That platform, “Our Food. Your Questions,” is a website that allows customers to submit queries to McDonald’s Canada, which answers some of them with videos.

Despite the program’s success, McDonald’s USA hasn’t released similar videos — perhaps because it doesn’t need to. Indeed, the photo-shoot video has attracted more than 6.9 million views on YouTube, the top viewing location was the U.S.; Canada didn’t even register in the top three on the locations list.

Read more details on McDonald’s social media campaign at adage.

 

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
20
Aug 12

Social Reader Apps Grow as Facebook Tests Larger ‘Trending Articles’ Display

A number of news apps are experiencing new growth or a resurgence in monthly active users likely attributable to tests Facebook is conducting in News Feed.

As we’ve seen earlier this year, tweaks in Facebook’s algorithms or changes in design can have a major impact on how many users visit certain apps. Lately, there are a larger version of the “trending articles” module that suggests news stories based on their popularity among other Facebook users.

The social network has experimented with several different layouts for this feature, including one recently that showed only one article at a time.

Read more details on these Facebook changes at insidefacebook.

 

Social@Scale: Social Media Manager — No Comments
20
Aug 12

How to Use Pinterest Contests for your Business

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

Why Pinterest Contests?

- Pinterest is the third most popular social network in the U.S. in terms of traffic.

- Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.

- Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.

- Pinterest accounted for 3.6% of referral traffic as of January 2012.

- Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.

Read more details on Pinterest contests, and case studies at socialmediaexplorer.

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