A recent Altimeter report analyzed how companies measure the ROI of social. The four most important criteria for determining the measurement mix are:
Read the full Altimeter report at webstrategist.
Did you know that Twitter recently surpassed 500 million registered users? Research by Semiocast recently revealed the top countries and cities on twitter. Currently, the US is first with 141.8 million accounts representing 27.4 percent of all Twitter users.
View more insights on this study and top twitter users at mediabistro.
The elusive social media return on investment is proven for everyone who has enabled an effective measurement process. To help you get started, following are four ideas to help you improve your social measurement.
1. Show the Entire Digital Customer Journey — Not Just Last-Click: Modern web analytics tools go beyond last-click attribution and show the entire journey a customer takes before they convert.
2. Make Your Own Site Your Social Hub: If accurate, robust measurement is a concern and you want to drive results in a high-conversion environment, your own site is the place to form a strategy around.
3. Set up Conversion Goals: Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such as revenue and leads generated.
4. Measure Social Interaction on Your Site: Measuring the social actions users take on your own site is powerful, and can act as a strong indicator of the shareability of your content in social channels.
Read more details on each of these tips at Mashable.
In February, eMarketer forecasted there would be nearly 158 million social network users in the US this year.
More than half of those users are women, and eMarketer expects this trend to continue throughout the forecast period, though the percentages will not be far off from 50-50.
On Facebook in particular, though, the skew toward women is significantly greater: Nearly 55% of Facebook users this year will be women, down from 57% in 2010 and expected to fall further to 53.2% by 2014.
Read more details on this study at emarketer.
Facebook has almost reached 1 Billion monthly active users. What does 1 Billion users represent? View the infographic below.
View the full infographic and more details at experiencetheblog.
Bing announced Monday that it is enhancing its Facebook ties, allowing users to tag friends in searches and post queries instantly to their timeline.
Using the Social Sidebar, searchers can gain input from those they know. This allows you to get the best of both worlds: search results, as well as input from friends, all in one place.
When you type in a query on Bing, you’re given the option of posting it on your Facebook timeline (or not).
Read more details on this feature at allfacebook.
If you are a business owner or entrepreneur, or a working person who is blogging, you should consider LinkedIn as a valuable place for getting more exposure.
Here are seven powerful tips to use LinkedIn to drive more traffic to your blog:
1. Add Profile Links
2. Build Connections to Boost your LinkedIn Profile Views
3. Get Active and Engaged to Drive LinkedIn Profile Views and Blog Traffic
4. Use LinkedIn on the Go
5. Post Blog Articles as Status Updates and Link to Relevant Articles
6. Leverage LinkedIn Tools and Applications
7. Utilize the LinkedIn Share Button
Read details on each of these tips at socialmediaexaminer.
Here are four tips that will help you build engagement and expand business networking.
#1: Follow Active People Relevant to Your Business
Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.
#2: Take Time to Comment
To build an active and engaged audience, it takes more than just following the right people. You also have to get into the trenches and interact with those people.
#3: Participate in Hangouts
Hangouts are a great way to meet new and exciting people. Video is the next closest thing to meeting a person in real life and allows you to better connect with someone.
#4: Publish High-Quality Content
Take the time not only to create but also share great quality content.
Learn more details on these of these ways to improve your Google+ engagement at socialmediaexaminer.
Earlier this year B2B company SAP launched their “Run Like Never Before” campaign. There is no lesson in the fact that the enterprise software company launched an ad campaign, but it is instructive to look at how they supported it with social media.
Facebook: SAP updated their Facebook Timeline cover photo with a graphic image from the campaign. This makes a big statement about what message they want to convey to visitors. B2B companies should think of the cover photo as their first impression on Facebook.
