Posts Tagged: Social media

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5
Feb 12

How to Follow Super Bowl 2012 with Social Media

It’s never been easier to get your pigskin fix on the internet than Super Bowl XLVI. The NFL’s biggest sporting event, is shaping up to be the most socially connected in football history. It’s also the first to feature official live video streaming over the internet. Social media is staying in lockstep with the festivities as well, leading to a vareity of options that will adequately satiate or supplement your Super Bowl 2012 coverage.

Here are tips on how to follow the super bowl with social media:

1. Follow the super bowl on twitter

2. Stream it live

3. Get updates in your Facebook feed

4. Download free mobile super bowl apps

5. Circle your teams google plus

Learn more about each of these tips at mashable.

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4
Feb 12

Twitter Rolls Out Expanded Brand Pages for More Companies

Twitter has started rolling out its enhanced brand pages to more advertisers.

The social networking site — which announced in December that it would be introducing Facebook-style brand pages for companies to customize and highlight content — has extended the platform to more companies.

Although brands with enhanced profile pages will have access to uploading banners and promoting tweets at the top of their Twitter timeline, it’s up to account owners to use and make the most of the functionality.

Some companies are already making the most of their brand pages. In fact, launch partners HP and Intel hosted the first-ever live stream of a concert on Twitter with electronic music master Tiësto during the 2012 Consumer Electronics Show in January.

Learn more about expanded twitter brand pages at mashable.

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3
Feb 12

Twitter Users Complain that 25% of Tweets Aren’t Worth Reading

Twitter is your information super highway, a constant stream of great, insightful tweets… except when they’re not. Apparently, Twitter users think that a quarter of all tweets they see aren’t even worth reading.

Researchers created a website “Who Gives a Tweet?” to survey Twitter users about how they perceive what they read in 140 characters.

Key Findings:

- Only 36 percent of the tweets that these visitors read were actually considered worthwhile.

- 25 percent of the tweets were disliked and deemed to be unworthy of even reading

- 39 percent elicited no strong opinion.

So what features do these unworthy 25 percent of tweets share?

- someone else’s conversation

- updates around that user’s current mood or activity.

Read more on these findings at mediabistro.

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3
Feb 12

10 Things You Need To Know About Facebook Right Now

As Facebook filed for its initial public offer, it’s the perfect time to examine the website’s performance online and how its audience compares with that of other social networks.

Given the expected $75 billion to $100 billion initial valuation of Facebook, we’re all already aware of the magnitude of the business. Below we reveal how much of a behemoth the website itself is in the U.S. and other markets.



Learn more Facebook facts at allfacebook.

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3
Feb 12

Millennials Look to Digital Word-of-Mouth to Drive Purchases

In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.

Compared to their older counterparts, baby boomers, millennial internet users showed a greater reliance on anonymous recommendations and reviews when making purchase decisions.

Bazaarvoice found 66% of boomers ages 47 to 65 turned to known parties for information and recommendations to influence their purchase decisions over user-generated content.

Millennials, on the other hand, were almost equal in their reliance on friends and family (49%) vs. anonymous user-generated content from company websites (51%) to influence their buying decisions.

Learn more about this study at emarketer.

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2
Feb 12

Crossing the Social Marketing Rubicon

When the history of the social marketing revolution is written, I bet that this week will be viewed as THE watershed moment.

Facebook IPO - pix 01There are two massive vectors which have intersected each other, symbolizing the fall of one paradigm and the rise of another.

On the fall side, you have the announcement by P&G that it is laying off 1600 marketers because it realizes that its model of “spend more on advertising to generate more sales” no longer works.

And on the rise side, of course, you have the filing of Facebook S-1 announcing its IPO.

There is probably NO company in America (maybe even the world) that rode the wave of mass, traditional advertising to behemoth status more than P&G. It’s as iconic a marketing org as there is and this week will be recognized as the one where the balance of power finally-and forever-shifted.

- Jeremy Epstein, VP of Marketing at Sprinklr.  Find him on twitter at @jer979

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2
Feb 12

7 Ways To Use Pinterest to Promote Your Business

Image centric social networks are rapidly gaining market share due to their high engagement levels. Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months.

There are a number of ways that you can use this growing social network to promote your business:

1. Share your products: Doing so creates a virtual product catalog of interest to these consumers or for gift ideas for these groups. You can also create a “best of” board, showing off your most popular products.

7 Ways to Use Pinterest to Promote Your Business

2. Add to gifts: When you create an entry for your pins, you can add a price tag and link to your website.

3. Highlight Services

4. Maximize SEO efforts

5. Offer added value

6. Offer Exclusive Content

7. Engage with Users

Learn more about each of these ways to use Pinterest to promote your business at JeffBullas.

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2
Feb 12

52% Use Mobile Phones To Make Purchase Decisions

According to the latest research on mobile shopping from Pew, more than half of adult cell phone owners used their cell phones while they were in a store to get help with a purchase decision during the 2011 holiday season.

A total of 52% of all adult cell owners used their phone to call a friend for advice, look up reviews of a product online, or look up the price of a product online while they were in a store.  One third (33%) used their phone specifically for online information while inside a physical store—either product reviews or pricing information.

This has huge implications for brick-and-mortar retailers:  One in five “mobile price matchers” ultimately made their most recent purchase from an online store, rather than a physical location.

Learn more on how people are using their mobile phones to make purchase decisions at therealtimereport.

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1
Feb 12

Which Countries Are Most Engaged On Twitter?

It stands to reason that the United States, the birth-country of Twitter, would be the number one in terms of users. And it is. By far. But new stats have been unveiled that suggest that numbers don’t mean everything, and that the US is actually behind the Netherlands (and two other countries) in terms of how often they tweet.

The US is the leader in terms of sheer numbers.  This means that the US represents 28.1 percent of all Twitter users.

As the chart below depicts, the Netherlands is the most active country on Twitter. 33 percent of accounts located in the Netherlands posted at least one publicly visible tweet between September 1st 2011 and November 30th 2011.

Learn more about which countries are most engaged on twitter at mediabistro.

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1
Feb 12

Twitter, LinkedIn to See Solid Ad Revenue Growth

Twitter, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper off over the next three years yet remain solidly positive. By 2014, eMarketer estimates, Twitter will enjoy worldwide ad revenues of $540 million.

Currently, 90% of Twitter’s revenues come from US sources, with other countries contributing just $26 million to its ad revenues this year. The site will have diversified its revenue sources slightly by 2014, but 83% of dollars will still come from the US.

LinkedIn, which has lower revenues and a lower growth rate overall than Twitter, gets a greater share of its ad dollars from outside the US.

Learn more about these Social networks revenue growth at emarketer.

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